Sharethrough

Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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December 22, 2023

Ad Tech Predictions for 2024: Sustainability, AI, Streaming & Evolving Relationships

In this post, we interview Sharethrough’s leadership team about their predictions for ad tech and digital media in 2024.

Technical Level

September 26, 2023

[Infographic] New Research Reveals Generational Divides in Video Watching Behaviors

Consumers are watching more videos — but differences in how they watch have major implications, and differ greatly between demographics.

Technical Level

January 5, 2023

Sharethrough & Storygize Integration Will Help Marketers Drive Greater ROI

We’re thrilled to announce a new partnership between the Sharethrough Exchange and Storygize’s full-service native advertising platform.

Technical Level

December 22, 2022

[Video] 7 Ad Tech Trends & Predictions For 2023

We asked Sharethrough leaders what they thought would be the upcoming ad tech trends and predictions for 2023, answers include CTV and more!

Technical Level

Sharethrough Appoints Ben Skinazi as CMO to Spearhead GTM Strategy in AdTech Space

As recently appointed CMO, Ben Skinazi is leading Sharethrough's marketing as the leading global omnichannel ad exchange.

Technical Level

How Sharethrough Managed to Execute a Virtual Kickoff that Employees Actually Enjoyed

Although our plans for an in-person kickoff abroad were derailed, we were determined to have a fun kickoff, even if it had to be virtual.

Technical Level

February 7, 2022

Activating Sharethrough’s Enhanced PMPs on DV360 Just Got Easier

DV360 users can activate Sharethrough’s performant Inventory Packages & PMPs with ease thanks to the new API integration.

Technical Level

February 1, 2022

Sharethrough and Beeswax Announce Expansion of Their Partnership with Direct Integration

Advertisers can access publisher-direct supply and ad enhancements from Sharethrough Exchange with Beeswax through Direct Integration.

Technical Level

January 17, 2022

Programmatic Digest: Frank Maguire & Evolving Video Habits

A candid discussion on people’s changing habits around video consumption and what that means for the future of video ads and ad tech.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

In today’s landscape, publishers have a variety of tools and strategies to become more efficient, and harbor a positive impact on the industry.

Technical Level

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

A new study commissioned by Equativ and Sharethrough, conducted by Forrester Consulting, sheds light on current ad tech landscape.

Technical Level

Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines.

Technical Level

Matthew Workman

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

Technical Level

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

Technical Level

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

Technical Level

Matthew Workman

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

Technical Level

Matthew Workman

What You Need to Know: 4 Key Lessons from Cannes Lions

The 2024 Cannes Lions Festival of Creativity saw marketers, influencers, and the world's biggest brands flock to Cannes

Technical Level

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →