Sharethrough provides a unified access point to cookieless inventory and solutions to help find your unaddressable audience within the bounds of privacy.
We’ve seen in recent years the rise of consumer privacy awareness, and we’re now heading in the years of building a more private web, given the increasing rejection of third-party cookies in major browsers.
Implementation of data privacy laws to restrict the sharing of data for advertising.
New standards are being set by tech companies such as Apple and Google to protect consumers’ privacy.
Big companies such as Facebook, Amazon & Google will collect data on their websites but won’t share with anyone.
Fragmented ecosystem resulting in audience loss and media waste, directly impacting campaign measurement and ad campaign performance.
Sharethrough has been actively innovating and building solutions to effectively target and measure audiences where third-party cookies are no longer the main currency by building upon the following pilars:
Our mission is to empower our brand, agency and supply partners to connect their audience to their addressable devices and browsers at scale, while preserving their privacy and safe use of data connections.
We ensure that all of our solutions are 100% compliant with privacy initiatives (GDPR, CCPA, CPA).
Our platform provides a streamlined access to all forms of IDs and signals to better connect with your audiences at scale.
Leverage cookieless audience and context based solutions to reach your audience across all channels, devices and browsers.
Boost your brand engagement by reaching your target audience where they are the most likely to convert
Ensure a privacy-safe alternative to reach relevant users at scale
Increase your targeting accuracy without relying on third party cookies
Maximize the value of your marketing data to reach your audiences in a privacy safe way
Find real-time audience at scale while hitting your campaign goals
Pre-filter inventory to your KPIs at no additional cost
Brands that don’t start testing cookieless solutions TODAY are already late, as they are already missing out on a large percentage of audiences. You need solutions that can meet the following criteria:
Align with consumers’ privacy
Future proof for cookieless tracking
Improve your ad decisions based on key factors to increase reach
Conquer identity fragmentation
While third-party cookies are technically still available in some capacity, Sharethrough can help you transition slowly away from cookies.
As these technologies and our industry continue to advance, Sharethrough is committed to creating leading solutions that best fit the market needs, maximize reach via our supply partners in a privacy-safe way, and deliver value for customers and brands through our leading omnichannel supply platform.