Sharethrough & District M have Completed Their Merger.

Sharethrough & District M post-merger have achieved directness at scale, with access to 78% of the entire publisher-direct web internet.

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A New Breed Of Ad Exchange

A New Breed Of Ad Exchange

Our mission is to ensure the preservation of an open Internet with independent and accessible content funded by quality advertising.

Sharethrough is one of the world’s largest ad exchanges, with direct connections to every major DSP, over 12k publisher websites and powers over 350 billion monthly impressions.
We are the pioneer and leader of a new breed of exchange that auto-enhances every standard impression by rendering a respectful, better looking and higher-performing native, banner or video ad in any placement on any site.

Advertisers get better looking ads and better performance without any changes to their workflow, while publishers get differentiated revenue without any changes to their infrastructure.

Better Looking Ads.
Better Performance.

Ad Template technology That Renders Better Looking Ads
Enhanced Video, Native & Display Ad Products
DATA DRIVEN PMPs You Can’t Get from
Other Exchanges
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The Technology Inside
The Enhanced Exchange

Sharethrough’s technology is designed to enhance any creative asset and make it better fit each site and placement.  For a banner or video asset, we add a headline that matches the rest of the site to help the ad fit in and perform better.  

How it works & makes us different

TrueTemplate™ Technology

TrueTemplate technology examines the fonts, sizes and colors of surrounding content and crafts a customized template that better fits each site. High volume templates undergo human review to increase performance and nativeness.

Maximizing performance and pricing

SmartSuite Publisher Revenue Stack

At each layer of the journey from an impression request to an ad appearing on the page, we apply our SmartSuite.

Smart Floors

Find the optimal floor price to use for each placement.


Determine which impressions DSPs are most likely to bid on.


Normalizes bids for different ad formats so all formats are competiting in our auction fairly.

Easy to execute in any DSP

With direct integrations in all major DSPs, reaping the benefits of Sharethrough’s Enhanced Exchange is as simple as selecting “Sharethrough” as a supply source the same way you would for any standard banner, video or native campaign.


Use the same workflow in your DSP to buy banners, video and native and just select “Sharethrough” as a supply source

Enhanced PMPS

Placement-level PMP’s built from historical performance data to filter advertiser bids to placements that are most likely to reach their KPI’s

Get started today on the dsp of your choice

Proven Industry Leadership

Sharethrough’s process has always been based on hypothesis, experiments, data, and iteration coupled with a human-centered focus in design, sales, and customer care.  The net result is a unique philosophy both in how we build our products and how we approach the market.  Over the years this approach has led us to be the industry in many pioneering ways.

Neuroscience of Native Ads

Early on, we were interested in answering the question of how human brains perceive native ads, and the results were enlightening.  It turns out human brains react to native ads very differently than traditional display ads, primarily because reading the headline is a very different mental process than looking at an image - learn more about these fascinating results here.

Thought and Technology Leaders

Sharethrough was there are the start - launching, chairing the IAB comittee on native, and running the first native-specific conferences.  Later, when native was ready for programmatic, Sharethrough helped write the standards that brought native into the programmatic world.  Lately, Sharethrough’s standards-setting efforts have extended beyond native into fraud and other areas.

client services & support

Rooted in our values of Action, Curiousity, Purpose and Transparency, we have a team of experts available to provide support to both our current and prospective clients and partners.  We believe good customer relationships form long before the actual sale and so we’ll gladly educate and help out any clients wherever we can.

Tools & Resources for the  Industry

visit the Native ad generator

visit the headline analyzer