Big News! Sharethrough & Equativ are Merging

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Big News! Sharethrough & Equativ are Merging

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Big News! Lorem ipsum dolor sit amet, consectetur adipiscing elit.       Learn More →

Enhancing the Ad Experience.
Across Every Channel.
For Better Outcomes.

Enhancing the Ad Experience.

Across Every Channel.

For Better Outcomes.

The Sharethrough Ad Platform maximizes user attention & performance through research-backed ad enhancements while curating the inventory for optimized directness, sustainability and quality.

more likely to pay attention
more likely to comprehend
more likely to pay attention to ads with useful content
CTV Sports Ticker →

increase in comprehension
increase in VCR
more likely to watch mobile videos with captions
Dynamic Video Captions →
increase in awareness
lift in CTR
of consumers bought a product due to a limited-time sale
Display Countdown →

Sharethrough Core Principles for Maximizing Advertiser Outcomes

Unique Proprietary Technology Automatically Enhances All Standard Ad Formats

  • Automatically Enhanced
  • Research-Backed
  • Omnichannel & Omniformat
Discover Ad Enhancements →

Sharethrough Products and Technologies are Proven to Improve

  • User's Attention
  • Brand Lift
  • Conversions
  • Outcomes
Discover Outcomes →

Pioneering Sustainability in Ad Tech

  • Scope3’s Climate Shield Certified
  • Ad Net Zero Active Member
  • SBTi Approved (Net-Zero Emissions by 2030)
Discover Sustainability →

Inventory Curation Towards Advertiser Performance Goals and Needs

Curated based on:

  • Performance Goals
  • Attention
  • Audience
  • Context
  • Carbon Emissions
Discover Curation →

You Don't Have to Take Our Word For It...

"GreenPMPs™ by Sharethrough and Scope3 provide a viable path toward a cleaner, greener digital media ecosystem. OMD UK is proud to be an anchor partner for this initiative, bringing more awareness and real solutions to the entire digital media ecosystem."

Suzy Ryder
Chief Digital Officer

“We are on a mission to reinvent the business to include sustainability at every step, making it a part of our core strategy. Leveraging Sharethrough’s GreenPMPs™ helped compensate for carbon emissions from our campaign, aligning with our overall goal and messaging.”

Ryan Chu
National Manager, Brand Communications
BMW Canada

"I love working with Sharethrough! The reps are patient and attentive and I feel really good about the value they provide. The inventory is premium with a clear differentiator from standard ads, and their production team provides quick high-quality work. They do a great job of listening and tailoring to my brand’s objectives."

Andrea Lopez
Head of Mx Development
Havas Media

"Freestar has had long-standing partnerships with Sharethrough. We are very excited about the merger as it will allow us to take advantage of their respective strengths across native, ad quality controls and exchange-based demand all under a unified platform."

Matt Burgess
VP Revenue Operations

"We've noticed and appreciate Sharethrough's ongoing commitment to open source header bidding, including efforts to improve buyer transparency, support for dynamic flooring, participation in industry identity initiatives, and streamlining of their video integration. These efforts have shown to be fruitful in the expansion of our partnership."

Patrick McCann
SVP Research

"Sharethrough has become a trusted partner to Bidtellect through their willingness to collaborate, their transparency, and by being attentive to our needs and the needs of our clients. Our partnership has enabled us to build a scalable and sustainable long-standing relationship. We are proud to be able to say that together we have contributed to building a better advertising ecosystem for all."

Craig Aron
SVP Growth & Strategic Business Development

"I’ve been working with District M, now Sharethrough, for over 5 years and, for me, it’s their customer service that really stands out. We are constantly strengthening our partnership and not only a client-service provider relationship. We feel that everyone truly has our campaigns’ performance and overall digital business growth at heart. Their constant desire to innovate and improve makes them key players in the industry and our digital media mix."

Veronique Hebert-Dumont
Manager, Consumer Growth & Engagement
Air Canada Vacations

"Sharethrough has a great offering and has been our top-performing native partner year over year. Our client is strict/picky when it comes to running on native inventory, Sharethrough is able to work with our restrictions and drive above benchmark performance for all campaigns."

Caroline Gamble
Media Specialist
Amnet Programmatic Experts

"Working with Share and the team at Sharethrough is like having someone on my team dedicated to programmatic ads. They make suggestions and spark conversations to make the strategy better."

Senior Manager
Digital Marketing

"We always see great results with our Sharethrough deals. Activation is always smooth and Dan is available whenever we need him to assist or give insight. We are working towards a CPQV KPI for Carmax. As a Display/Native partner, we look to Sharethrough to provide the most quality traffic at a low cost."

Mia Hatter-Woods
Senior Manager, Audience Activation

Latest Insights From Sharethrough & the Ad Tech Industry

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Sharethrough & Equativ are Merging! Learn More →