Industry Updates Worth Your Attention

The Sharethrough Blog allows you to stay up-to-date on our last product updates, case studies and market analysis all relating to the programmatic advertising industry.

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Vanessa Purchio

Frank Maguire

March 20, 2023

7 Questions for Suzy Ryder, Chief Digital Officer of OMD UK, on Sustainability in Digital Advertising

Special guest Suzy Ryder, Chief Digital Officer of OMD UK, joins us for a candid discussion about sustainability in digital advertising.

14

minutes

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Technical Level

Vanessa Purchio

Eve Deschamps

March 16, 2023

Women's History Month: Taking Concrete Actions to Elevate Women in Ad Tech

We asked the women of Sharethrough about Womens History Month, what it means to them, and the challenges and opportunities available to women

3

minutes

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Technical Level

Sharethrough Blog Author

Magalie Solof

March 14, 2023

5 Key Factors for Publishers to Evaluate When Choosing their Supply Side Platform Partners

With over 30 existing SSPs how do publishers pick the best ad inventory monetization partners? We simplify the complex challenges into 5 factors.

7

minutes

—

Technical Level

All Posts—

Sharethrough Blog Author

7 Questions for Suzy Ryder, Chief Digital Officer of OMD UK, on Sustainability in Digital Advertising

Special guest Suzy Ryder, Chief Digital Officer of OMD UK, joins us for a candid discussion about sustainability in digital advertising.

Technical Level

Sharethrough Blog Author

Women's History Month: Taking Concrete Actions to Elevate Women in Ad Tech

We asked the women of Sharethrough about Womens History Month, what it means to them, and the challenges and opportunities available to women

Technical Level

Sharethrough Blog Author

5 Key Factors for Publishers to Evaluate When Choosing their Supply Side Platform Partners

With over 30 existing SSPs how do publishers pick the best ad inventory monetization partners? We simplify the complex challenges into 5 factors.

Technical Level

Sharethrough Blog Author

How Advertisers can Maximize Attention Thanks to Sharethrough’s New Partnership with Adelaide

In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.

Technical Level

Sharethrough Blog Author

February 28, 2023

5 Concerns ChatGPT and Advertising AI Need to Address

While there are many possible use cases for ChatGPT and other AI, there are some potential concerns with the methodology to consider.

Technical Level

Sharethrough Blog Author

February 23, 2023

Salsa, Sun, and Squad Goals: How Sharethrough's 2023 Kickoff Strengthened our Team Bonds

It's not every day that a company gets to pack their bags, leaving the office behind, and heading off to sunny Mexico...

Technical Level

Sharethrough Blog Author

February 22, 2023

5 Ways That ChatGPT and AI Can Help Advertisers

In this post, we cover 5 different use cases for ChatGPT and artificial intelligence (AI) to help advertisers now, and in the future.

Technical Level

Sharethrough Blog Author

Stacy Parkinson

February 21, 2023

Why Sharethrough Enables Employees to Work From Anywhere

Workplace flexibility has become a major discussion point in the world of post-covid work. Learn about Sharethrough's Work From Anywhere Program.

Technical Level

Sharethrough Blog Author

February 16, 2023

9 Ways To Innovate With Video Ads On CTV

In this post, we cover what advertisers can do to maximize the performance of their video ad campaigns and return viewers’ attention to CTV.

Technical Level

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