Industry Updates Worth Your Attention

The Sharethrough Blog allows you to stay up-to-date on our last product updates, case studies and market analysis all relating to the programmatic advertising industry.

Featured Posts—

The Sharethrough Blog

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Vanessa Purchio

By

July 30, 2021

Behind Headlines: 180 Seconds in Ad Tech — CTV Deals & Platform Safety For Users

This week in Behind Headlines: 180 Seconds in Ad Tech we’re focusing on CTV, IPOs, platform safety and privacy sandbox updates.

3

minutes

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Technical Level

Vanessa Purchio

By

Dan Greenberg

July 27, 2021

[Video] Do We Have Your Attention? Shifts in Human Behaviour & Video Consumption Trends

The way we consume video content has changed for good. Watch Dan Greenberg share key insights on the evolution of video consumption.

10

minutes

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Technical Level

Sharethrough Blog Author

By

July 16, 2021

Behind Headlines: 180 Seconds in Ad Tech — The Acquisition Hype Continues

This week in Behind Headlines: 180 Seconds in Ad Tech we’re focusing on the big acquisition announcements that happened this week.

3

minutes

—

Technical Level

All Posts—

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — CTV Deals & Platform Safety For Users

This week in Behind Headlines: 180 Seconds in Ad Tech we’re focusing on CTV, IPOs, platform safety and privacy sandbox updates.

Technical Level

Sharethrough Blog Author

[Video] Do We Have Your Attention? Shifts in Human Behaviour & Video Consumption Trends

The way we consume video content has changed for good. Watch Dan Greenberg share key insights on the evolution of video consumption.

Technical Level

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — The Acquisition Hype Continues

This week in Behind Headlines: 180 Seconds in Ad Tech we’re focusing on the big acquisition announcements that happened this week.

Technical Level

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — New Strategies For SSPs

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about brand safety audits, new SSP strategies, acquisitions & partnerships.

Technical Level

Sharethrough Blog Author

Vanessa Purchio

Sharethrough Introduces Dynamic Video Captions (So You Can Keep it on Mute)

Sharethrough has announced the availability of Dynamic Video Captions product line to help advertisers increase message comprehension.

Technical Level

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — New Partnerships & Privacy Developments

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about new partnerships, acquisitions and the latest privacy developments.

Technical Level

Sharethrough Blog Author

Google Was Always Going To Delay Third-party Cookies; But Treat It Like A Snooze Button & Not A Free Pass

Google is infamous for making announcements and delaying changes (1st party auction, ads.txt, GDPR enforcement and TCF adoption).

Technical Level

Sharethrough Blog Author

Behind Headlines: 180 Seconds in Ad Tech — Delayed Cookies & Investments

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about the delay in the depreciation of third-party cookies.

Technical Level

Sharethrough Blog Author

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

Global ad exchange Sharethrough recently conducted research into video consumption behavior and the effects on comprehension.

Technical Level

Case Studies—

Trusted By the Best Brands & Content Creators

American Express

AMEX Runs Native Display Across Multiple Lines of Business

AMEX was approved to start running Sharethrough Native Display across multiple lines of business including personal savings, and more.

AT&T Drives Upper Funnel Awareness For Business LOB

AT&T and Sharethrough partnered to drive upper funnel awareness of the AT&T Business LOB in order to drive quality site traffic.

Alka Seltzer targets Sharethrough Deal ID to Boost Performance

Bayer utilizes Sharethrough video supply as an always-on strategy to enhance performance of existing video assets and target consumers in-market.

Astellas Uses Native Display to Drive Qualified Traffic to Site

Astellas ran an unbranded Native Display campaign with Sharethrough for MYRBETRIQ® to drive qualified audiences to site.

Blackrock Improves Banner Performance with Deal ID

BlackRock added Sharethrough banner supply to an existing display campaign and saw CTR improve by 70%, while driving qualified traffic to site.

Bristol-Myers Squibb

Bristol-Myers Squibb Drives Awareness of Patient Videos

Bristol-Myers Squibb ran Native Video through Sharethrough to help drive awareness of small cell lung cancer, reaching a qualified audience.

Disney+ Drives Awareness and Sign Ups for Brand Launch

Disney wanted to dominate the cultural and entertainment news cycle about the launch of its new streaming service Disney+.

Florida Blue Enhanced Standard Banners

Florida Blue ran Native Display in order to speak to business owners in key Florida DMAs to showcase their employee insurance choices.

Forevermark Improves 10X By Targeting A Sharethrough PMP

Forevermark used their existing 300x250 assets and launched Enhanced Banners on the open exchange targeting Sharethrough PMP.

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