Industry Updates Worth Your Attention

The Sharethrough Blog allows you to stay up-to-date on our last product updates, case studies and market analysis all relating to the programmatic advertising industry.

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Audio

Vanessa Purchio

By

Ari Belliu

November 26, 2021

Behind Headlines: 180 Seconds in Ad Tech — Free Content & Deep Discounts

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about TikTok on more TVs, free content, and deep discounts.

3

minutes

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Technical Level

Vanessa Purchio

By

Sharethrough

November 23, 2021

Book Recommendations From Our Product Team

This month, our Product Team is sharing book recommendations that focus on career development for the advertising industry.

4

minutes

—

Technical Level

Sharethrough Blog Author

By

Ari Belliu

November 19, 2021

Behind Headlines: 180 Seconds in Ad Tech — Secrecy & Augmented Reality

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about secret ad buyers, a new partnership, and augmented reality.

3

minutes

—

Technical Level

All Posts—

Sharethrough Blog Author

November 26, 2021

Behind Headlines: 180 Seconds in Ad Tech — Free Content & Deep Discounts

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about TikTok on more TVs, free content, and deep discounts.

Technical Level

Sharethrough Blog Author

November 23, 2021

Book Recommendations From Our Product Team

This month, our Product Team is sharing book recommendations that focus on career development for the advertising industry.

Technical Level

Sharethrough Blog Author

November 19, 2021

Behind Headlines: 180 Seconds in Ad Tech — Secrecy & Augmented Reality

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about secret ad buyers, a new partnership, and augmented reality.

Technical Level

Sharethrough Blog Author

November 18, 2021

How the “Feed” Will Transform What It Means to “Watch TV”

Now, with the internet in our pockets, an addictively-personalized feed of stories always at the ready, something has quietly changed.

Technical Level

Sharethrough Blog Author

November 12, 2021

Behind Headlines: 180 Seconds in Ad Tech — Connected TVs & Digital Publishers

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about Connected TV ads and print publishers going digital.

Technical Level

Sharethrough Blog Author

November 5, 2021

Behind Headlines: 180 Seconds in Ad Tech — Metaverses & Social TV

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about a new metaverse entry, social platforms on TV, and ad experiences.

Technical Level

Sharethrough Blog Author

October 29, 2021

Behind Headlines: 180 Seconds in Ad Tech — Names & Blames

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about name changes, arguing companies, and app removals.

Technical Level

Sharethrough Blog Author

October 27, 2021

Sharethrough, Founding Member of the Human Collective in Effort to Keep Ads Human

Collectively, we form a stronger, human-centric advertising ecosystem focused on protecting against bot attacks and fraud.

Technical Level

Sharethrough Blog Author

October 22, 2021

Behind Headlines: 180 Seconds in Ad Tech — Search Ads, Strings, & Smart TVs

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about search ads for mobile apps, browser updates, and Smart TV data.

Technical Level

Case Studies—

Trusted By the Best Brands & Content Creators

American Express

AMEX Runs Native Display Across Multiple Lines of Business

AMEX was approved to start running Sharethrough Native Display across multiple lines of business including personal savings, and more.

AT&T Drives Upper Funnel Awareness For Business LOB

AT&T and Sharethrough partnered to drive upper funnel awareness of the AT&T Business LOB in order to drive quality site traffic.

Alka Seltzer targets Sharethrough Deal ID to Boost Performance

Bayer utilizes Sharethrough video supply as an always-on strategy to enhance performance of existing video assets and target consumers in-market.

Astellas Uses Native Display to Drive Qualified Traffic to Site

Astellas ran an unbranded Native Display campaign with Sharethrough for MYRBETRIQ® to drive qualified audiences to site.

Blackrock Improves Banner Performance with Deal ID

BlackRock added Sharethrough banner supply to an existing display campaign and saw CTR improve by 70%, while driving qualified traffic to site.

Bristol-Myers Squibb

Bristol-Myers Squibb Drives Awareness of Patient Videos

Bristol-Myers Squibb ran Native Video through Sharethrough to help drive awareness of small cell lung cancer, reaching a qualified audience.

Disney+ Drives Awareness and Sign Ups for Brand Launch

Disney wanted to dominate the cultural and entertainment news cycle about the launch of its new streaming service Disney+.

Florida Blue Enhanced Standard Banners

Florida Blue ran Native Display in order to speak to business owners in key Florida DMAs to showcase their employee insurance choices.

Forevermark Improves 10X By Targeting A Sharethrough PMP

Forevermark used their existing 300x250 assets and launched Enhanced Banners on the open exchange targeting Sharethrough PMP.

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