Industry Updates Worth Your Attention

The Sharethrough Blog allows you to stay up-to-date on our last product updates, case studies and market analysis all relating to the programmatic advertising industry.

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Vanessa Purchio

Vanessa Purchio

August 16, 2022

How Our Award-Winning Dynamic Captions Technology Improved Ford's Video Ad Performance

Discover how Ford Canada increased all brand metrics by applying Sharethrough’s award-winning Dynamic Captions to their video ad campaign.

4

minutes

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Technical Level

Vanessa Purchio

Frank Maguire

August 10, 2022

[Infographic] Understanding How The Programmatic Supply Chain Generates CO2 Emissions

This infographic helps brands and agencies understand how the programmatic supply chain generates carbon waste and how they can lower emissions.

3

minutes

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Technical Level

Sharethrough Blog Author

Curt Larson

August 3, 2022

How Netflix’s Entry into Advertising Will Shape the Future of TV Marketing

Netflix’s imminent dive into the world of advertising will initiate the video advertising industry’s biggest event since the rise of TikTok.

3

minutes

—

Technical Level

All Posts—

Sharethrough Blog Author

Vanessa Purchio

August 16, 2022

How Our Award-Winning Dynamic Captions Technology Improved Ford's Video Ad Performance

Discover how Ford Canada increased all brand metrics by applying Sharethrough’s award-winning Dynamic Captions to their video ad campaign.

Technical Level

Sharethrough Blog Author

August 10, 2022

[Infographic] Understanding How The Programmatic Supply Chain Generates CO2 Emissions

This infographic helps brands and agencies understand how the programmatic supply chain generates carbon waste and how they can lower emissions.

Technical Level

Sharethrough Blog Author

How Netflix’s Entry into Advertising Will Shape the Future of TV Marketing

Netflix’s imminent dive into the world of advertising will initiate the video advertising industry’s biggest event since the rise of TikTok.

Technical Level

Sharethrough Blog Author

Is Advertising Ready For The Metaverse?

In this video, we cover prominent advertising initiatives in VR/AR, future metaverse possibilities, and how programmatic ads will fit in.

Technical Level

Sharethrough Blog Author

In an Ad Sales Slump, Netflix and Disney+ May Become a ‘Holy Grail’ for Advertisers

If Netflix and Disney+ can give advertisers more of what they want, it could provide a serious edge in a very crowded market.

Technical Level

Sharethrough Blog Author

Matthew Workman

Revisiting Cannes One Month Later: Our Biggest Takeaways

Revisiting Cannes one month later, check out the biggest takeaways from our time at the 2022 Cannes Festival of Creativity

Technical Level

Sharethrough Blog Author

Matthew Workman

Meet Sharethrough’s Diversity, Equity, and Inclusion Task Force

Meet the DEI Taskforce leading the charge on creating an inclusive company culture, welcoming events and insightful initiatives at Sharethrough

Technical Level

Sharethrough Blog Author

6 Reasons Why SSPs are Advertisers’ Best Friends in a Cookieless World

Advertisers can achieve privacy compliant targeting and high performance in cookieless environments by partnering with SSPs.

Technical Level

Sharethrough Blog Author

Why The Ad Industry Should Focus On Scope 3 Emissions

Advertisers can lower their impact on the environment by offsetting their Scope 3 emissions caused by running digital ad campaigns.

Technical Level

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