Industry Updates Worth Your Attention

The Sharethrough Blog allows you to stay up-to-date on our last product updates, case studies and market analysis all relating to the programmatic advertising industry.

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Vanessa Purchio

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September 17, 2021

Behind Headlines: 180 Seconds in Ad Tech — DoorDash vs NYC: War on Customer Data Sharing

This week we’re covering the upcoming release of iOS 15, DoorDash’s lawsuit against NYC, TransUnion’s new acquisition & more on mobile gaming.

3

minutes

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Technical Level

Vanessa Purchio

By

Vanessa Purchio

September 14, 2021

Will the Feed Transform the Way We Consume TV Content?

While the industry is shifting into a new streaming format via CTV, human behavior is also changing, partly due to the influence of social media.

4

minutes

—

Technical Level

Sharethrough Blog Author

By

September 10, 2021

Behind Headlines: 180 Seconds in Ad Tech — Mobile Gaming & Video Consumption Trends on the Rise

This week in Behind Headlines: 180 Seconds in Ad Tech we cover secret arrangements as well as mobile gaming and video consumption trends.

3

minutes

—

Technical Level

All Posts—

Sharethrough Blog Author

September 17, 2021

Behind Headlines: 180 Seconds in Ad Tech — DoorDash vs NYC: War on Customer Data Sharing

This week we’re covering the upcoming release of iOS 15, DoorDash’s lawsuit against NYC, TransUnion’s new acquisition & more on mobile gaming.

Technical Level

Sharethrough Blog Author

Vanessa Purchio

September 14, 2021

Will the Feed Transform the Way We Consume TV Content?

While the industry is shifting into a new streaming format via CTV, human behavior is also changing, partly due to the influence of social media.

Technical Level

Sharethrough Blog Author

September 10, 2021

Behind Headlines: 180 Seconds in Ad Tech — Mobile Gaming & Video Consumption Trends on the Rise

This week in Behind Headlines: 180 Seconds in Ad Tech we cover secret arrangements as well as mobile gaming and video consumption trends.

Technical Level

Sharethrough Blog Author

September 3, 2021

Behind Headlines: 180 Seconds in Ad Tech — Consolidation, Fraud & Testing New Products

This week, we’re covering more of ad tech’s consolidation efforts, another massive CTV fraud scheme and brand new products on the market.

Technical Level

Sharethrough Blog Author

August 27, 2021

Behind Headlines: 180 Seconds in Ad Tech — Dismiss, Amend, Repeat!

This week we’re covering a new merger, a 100 million upfront success story, and the plethora of lawsuits simultaneously taking place in ad tech.

Technical Level

Sharethrough Blog Author

August 20, 2021

Behind Headlines: 180 Seconds in Ad Tech — Expanding Capabilities & Partnerships

This week in Behind Headlines: We’re covering a new streaming service, partnerships, capitalizing on CTV and trouble for a potential IPO.

Technical Level

Sharethrough Blog Author

August 13, 2021

Behind Headlines: 180 Seconds in Ad Tech — Fraud in CTV & Focus on Privacy

This week in Behind Headlines: 180 Seconds in Ad Tech we’re covering acquisitions, CTV fraud, privacy sandbox updates, and a new DSP launch.

Technical Level

Sharethrough Blog Author

Vanessa Purchio

August 12, 2021

[Video] Why a Human-Centric Programmatic Strategy Can Unlock Ad Performance

Listen to Curt Larson share how advertisers can adopt a human-centric programmatic strategy to improve ad performance without added costs.

Technical Level

Sharethrough Blog Author

Reducing Fraud & Increasing Transparency with App-Ads.txt

Last year, the IAB Tech Lab released the specs for app-ads.txt in an effort towards reducing fraud and increasing transparency.

Technical Level

Case Studies—

Trusted By the Best Brands & Content Creators

American Express

AMEX Runs Native Display Across Multiple Lines of Business

AMEX was approved to start running Sharethrough Native Display across multiple lines of business including personal savings, and more.

AT&T Drives Upper Funnel Awareness For Business LOB

AT&T and Sharethrough partnered to drive upper funnel awareness of the AT&T Business LOB in order to drive quality site traffic.

Alka Seltzer targets Sharethrough Deal ID to Boost Performance

Bayer utilizes Sharethrough video supply as an always-on strategy to enhance performance of existing video assets and target consumers in-market.

Astellas Uses Native Display to Drive Qualified Traffic to Site

Astellas ran an unbranded Native Display campaign with Sharethrough for MYRBETRIQ® to drive qualified audiences to site.

Blackrock Improves Banner Performance with Deal ID

BlackRock added Sharethrough banner supply to an existing display campaign and saw CTR improve by 70%, while driving qualified traffic to site.

Bristol-Myers Squibb

Bristol-Myers Squibb Drives Awareness of Patient Videos

Bristol-Myers Squibb ran Native Video through Sharethrough to help drive awareness of small cell lung cancer, reaching a qualified audience.

Disney+ Drives Awareness and Sign Ups for Brand Launch

Disney wanted to dominate the cultural and entertainment news cycle about the launch of its new streaming service Disney+.

Florida Blue Enhanced Standard Banners

Florida Blue ran Native Display in order to speak to business owners in key Florida DMAs to showcase their employee insurance choices.

Forevermark Improves 10X By Targeting A Sharethrough PMP

Forevermark used their existing 300x250 assets and launched Enhanced Banners on the open exchange targeting Sharethrough PMP.