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Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

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Top 6 Lessons From The 2024 Green Media Summit

The collection of over 35 speakers were tasked with providing actionable next steps. Learn more about the six major takeaways from the 2024 GMS.

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Sharethrough Launches GreenPMP+™ to Further Reduce Emissions from Digital Campaigns

In this post, let’s learn more about GreenPMPs+™, what Green Media Products are, and how advertisers can avoid problematic placements.

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Top Reasons To Attend The 2024 Green Media Summit

Sustainability becomes more pressing than ever as time goes by. And no one industry remains unaffected - including digital media and advertising.

Technical Level

December 4, 2023

How To Avoid Greenwashing: Elements of a Successful Sustainability Communications Plan

In this post, we cover the elements of a sustainability communications plan for companies to avoid accusations of greenwashing.

Technical Level

November 20, 2023

What the New Sustainability Playbook From IAB Tech Lab Means for The Future Of Green Advertising

In this post we cover how the new Sustainability Playbook was developed, what the buy-side and sell-side can do to reduce their carbon emissions.

Technical Level

November 15, 2023

Everything You Need To Know About Sustainability In Digital Media And Advertising From The Green Media Summit

In this post, we compile and summarize all the different panels, discussions and keynote presentations during Sharethrough’s Green Media Summit.

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August 23, 2023

3 Additional Insights From Ad Net Zero’s Plan For Sustainability In Media And Advertising

In this post, we cover 3 additional insights we learned from Ad Net Zero's John Osborn's presentation at the Green Media Summit.

Technical Level

9 Questions for Martin Bryan, Global Chief Sustainability Officer of UM, on Sustainability in Digital Advertising

Martin Bryan, Global Chief Sustainability Officer of UM, joins us to share some of his thoughts on decarbonizing media and advertising.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →