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What Marketers Should Look For When Evaluating Targeting Options In A Cookieless Era

In this post, we cover the shift to cookieless targeting, some of the major challenges, and how to evaluate cookieless targeting methods.

Technical Level

What the IAB’s Buyers.json and DemandChain Object mean for Supply Chain Transparency and the Fight Against Malvertising

In this post, we cover what malvertising is, how the IAB’s Buyers.json and DemandChain Object contribute to greater supply chain transparency.

Technical Level

February 14, 2024

We Used AI To Analyze Trends from the 2024 Super Bowl Commercials

Advertisers that ponied up for a $7 million spot in Super Bowl LVIII had to have been thrilled with the record-breaking 123 million viewers..

Technical Level

Matthew Workman

October 24, 2023

5 Key Topics Covered At Advertising Week New York

Last week, the Sharethrough team attended Advertising Week New York. Discover the top 5 key topics including: sustainability and retail media!

Technical Level

Matthew Workman

September 28, 2023

Top 6 Major Takeaways From Climate Week New York

Last week, the Sharethrough team attended Climate Week New York. Discover our 6 major takeaways in sustainable advertising and technology.

Technical Level

Matthew Workman

Top 6 Learnings From Cannes 2023

The 70th edition of the Cannes Lions Festival of Creativity featured trending hot topics such as sustainability, AI, DEI and Attention

Technical Level

Smart Throttling: Sharethrough's Machine Learning Approach to Sustainable Adtech

In this post, we highlight an exciting feature of the Sharethrough Exchange that uses data-driven feedback loops and machine learning.

Technical Level

February 28, 2023

5 Concerns ChatGPT and Advertising AI Need to Address

While there are many possible use cases for ChatGPT and other AI, there are some potential concerns with the methodology to consider.

Technical Level

February 22, 2023

5 Ways That ChatGPT and AI Can Help Advertisers

In this post, we cover 5 different use cases for ChatGPT and artificial intelligence (AI) to help advertisers now, and in the future.

Technical Level