A Mission to Help the Independent Web Grow & Thrive

We are building a sustainable advertising ecosystem for journalists, content creators and app developers, by connecting publishers and advertisers with true technology innovation supporting all omnichannel formats including display, video & native, devices, and user experiences.

925

Publisher Partners

120B

Daily Ad Impressions

160B

Daily Advertiser Bids

275+

Daily Terabytes Of Data Processed

Recognition—

A Top Growing Company With Awards To Prove It

Digiday Tech Awards
Best Sustainable Ad Tech Platform
Winner 2022

PMW UK Awards
Ethical/Sustainable Initiative
Shortlisted 2022

ExchangeWire The Wires
Best Video Campaign, Best New Product or Service
Shortlisted 2022

Digiday Media Awards
Best Use of Video
Winner 2022

Digiday Video Awards
Best Ad Tech Innovation
2022 Nominee

The Drum Awards
Best Technology
2022 Nominee

Concours Idea
Media
2022 Finalist

European Video Awards
Best Ad Tech Innovation
2022 Finalist

Waterstone Human Capital
Canada's Most Admired Corporate Cultures — 2022

Inc. 5000
America's Top Private Companies — 2021

AdExchanger
Programmatic Power Players
2021

Deloitte Technology
Best Managed Companies
2019 — 2022

Deloitte Technology
Fast 500
2014 — 2018 — 2019 — 2020

Deloitte Technology
Fast 50
2018 — 2019 — 2020

The Globe & Mail
Top Growing Companies
2019 — 2020

EY
Entrepreneur Of The Year
JF Cote — 2017

Canadian Business
Startup 50
2018

The Globe and Mail
Canada's Top SME
2019

Quantum Workplace
Best Place to Work
San Francisco — 2014-2017

Montreal Gazette
Montreal's Top Employer
2019

AdAge
Best Place to Work
2017

Crain's
Best Place to Work
New York — 2016

Built For the Future of Human Behavior

The way people consume content has changed, advertising must adapt.

TV as a second screen while you're sitting on the couch

All of a sudden, the primary focus is on your phone even while a TV show is running.

Ads must follow the path of primary focus.

Feeds, not pages

No one searches Google for “what’s going on with my sport’s team?” — content (and ads) are discovered through feeds, not one-off pages.

The best ads are shared through the user experience, not inserted in the corners.

We keep our phones on mute 99.9% of the day

The primary content experience is muted for 99% of the day.

All content needs to adapt that reality.

Our phones vibrate in our pockets 120x per day

They have become an extension of our human bodies and demand our attention 10x more often than we eat on any given day.

Ads that demand attention must weave into this UX.

Everything can be skipped, blocked, muted

If we all have metaphorical (or literal!) skip buttons, the traditional idea of ads that force attention will only work in limited moments.

Long-term, attention must be earned, not forced.

Your phone is an extension of your own body

If our phones are a physical extension of our brains, how would a brain react to a foreign object being inserted?

Intimate devices demand intimate advertising experiences.

Leadership—

Meet the Team Paving the Way For the Future of Advertising

With a strong vision and innovative foresight, our leaders strive to build a sustainable path ahead as pioneers in the industry for the future of digital advertising.

Meet the team →