Improving Campaign Performance Through Research-Backed Ad Enhancements

After researching human cognition and consumer behavior for 10+ years we discovered that ads perform better if they match human behavior and preferences.

Our Research Leads to Unique Ad Enhancements

Research-backed ad enhancements improve the outcomes of existing assets with no additional creative steps or trafficking.

Uncovering Consumer Shopping Behaviors During Holiday Season

New Research Reveals Generational Divides in Video Watching Behaviors

The Impact of Countdowns on Consumers: How They Improve Attention and Awareness

Consumer Understanding of Advertising’s Impact on Carbon Emissions

The Effects of Reading Comprehension in Advertising

Understanding Consumer Behaviors During TV Commercials

Research Reveals Growth in Muted Videos & Captions Across All Screens

A Neuroscience Perspective on Digital Advertising

The Millennial Perspective: Native Ads and the Mobile Content Experience

Eye-Tracking Study of Ad Placements

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CTV Dynamic QR Code

CTV Countdown Overlay

CTV Sports Ticker

CTV Weather Overlay

CTV Ad Enhancements

Increase the Performance of your CTV Ad Campaigns by Leveraging Sharethrough Ad Enhancements

Research confirms adding Sharethrough enhancements to CTV ads improves attention.

52% lift in attention
Instantly with no extra work
No added cost to your CTV CPM

Discover our CTV Enhancement Suite:

CTV Countdown Overlay →

CTV Sports Ticker →

CTV Weather Overlay →

Video Ad Enhancements

Sharethrough Video Ad Enhancements Improve Awareness and Comprehension

72% of consumers mostly watch videos on mute. However, less than 10% of video ads have captions.

Automatically add headlines or captions in the headline space
37% increase in comprehension on average
35% increase in awareness on average

Discover our Video Enhancement Suite:

Dynamic Video Captions →

Video Headlines →

High Impact Video Banner →

Video Countdown →

Dynamic Video Captions

Video with Headlines

High Impact Video Banner

Video Countdown

Display Countdown

Display Headlines

Native Display

Custom High Impact Display

Display Ad Enhancements

Research Confirms Attention is Focused on the Headline Space

Research confirms Sharethrough’s enhanced display ads perform better than standard ads.

2.5x lift in comprehension
1.9x higher CTR compared to standard banner ads
No additional trafficking or creative steps

Discover our Display Enhancement Suite:

Display Countdown →

Display Headlines →

Native Display →

Custom High Impact Display →

Native Ad Enhancements

Sharethrough Has Been Pioneering Native Advertising For More Than 14 Years

Sharethrough’s proprietary TrueTemplate™ technology goes above and beyond native offered by other exchanges.

Better matches ads to the fonts, colors and sizes of each site
2.8x higher CTR compared to native ads delivered on the same sites as the competition

Discover our Native Enhancement Suite:

Native Carousel →

Native Display →

Native Scroller →

Native Cinemagraph →

Native Carousel

Native Display

Native Scroller

Native Cinemagraph

Contact Us

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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