Improving Campaign Performance Through Research-Backed Ad Enhancements

After researching human cognition and consumer behavior for 10+ years we discovered that ads perform better if they match human behavior and preferences.

CTV
Video
Display
Native

Our Research Leads to Unique Ad Enhancements

Research-backed ad enhancements improve the outcomes of existing assets with no additional creative steps or trafficking.

View All Enhancements

The Impact of Countdowns on Consumers and How They Improve Attention and Awareness

Consumer Understanding of Advertising’s Impact on Carbon Emissions

The Effects of Reading Comprehension in Advertising

Understanding Consumer Behaviors During TV Commercials

Research Reveals Growth in Muted Videos & Captions Across All Screens

A Neuroscience Perspective on Digital Advertising

The Millennial Perspective: Native Ads and the Mobile Content Experience

Eye-Tracking Study of Ad Placements

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CTV Dynamic QR Codes
CTV Countdown Overlay
CTV Sports Ticker
CTV QR Codes

CTV Ad Enhancements

Increase the Performance of your CTV Ad Campaigns by Leveraging Sharethrough Ad Enhancements

Research confirms adding Sharethrough enhancements to TV ads improves attention.

Discover our CTV Enhancement Suite:

CTV Dynamic QR Code →
CTV Countdown Overlay →
CTV Sports Ticker →
CTV Weather Overlay →

Video Ad Enhancements

Sharethrough Video Ad Enhancements Improve Awareness and Comprehension

72% of consumers mostly watch videos on mute. However, less than 10% of video ads have captions.

  • Automatically add headlines or captions in the headline space
  • 37% increase in comprehension on average
  • 35% increase in awareness on average

Discover our Video Enhancement Suite:

Dynamic Video Captions →
Video Headlines →
Dynamic Video Captions
Video with Headlines
Display Countdown
Display Headlines

Display Ad Enhancements

Research Confirms Attention is Focused on the Headline Space

Research confirms Sharethrough’s enhanced display ads perform better than standard ads.

Discover our Display Enhancement Suite:

Display Countdown →
Display Headlines →

Native Ad Enhancements

Sharethrough Has Been Pioneering Native Advertising For More Than 14 Years

Sharethrough’s proprietary TrueTemplate™ technology goes above and beyond native offered by other exchanges.

  • Better matches ads to the fonts, colors and sizes of each site
  • 2.8x higher CTR compared to native ads delivered on the same sites as the competition

Discover our Native Enhancement Suite:

Native Carousel →
Native Display →
Native Scroller →
Native Cinemagraph →
Native Carousel
Native Display
Native Scroller
Native Cinemagraph

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