Please note that this tool has been built to raise awareness on carbon emissions generated by digital media campaigns. As many factors can impact your campaign's carbon footprint, this tool should not be used as a source of truth for campaign reporting or investments on carbon removal projects.
To measure your entire digital media campaign's carbon footprint, we recommend using Scope3
Tips, Tricks & Resources to Reduce Your Campaign's Carbon Footprint
Make Your Display Ads More Sustainable
[Video] Offset Carbon Emissions With Digital Ads
[Infographic] Research Reveals Consumer Understanding of Advertising’s Impact on Carbon Emissions
[Infographic] Understanding How The Programmatic Supply Chain Generates CO2 Emissions
Why Scope 3 Emissions Matter the Most for the Digital Advertising Industry
Discover GreenPMPs™ by Sharethrough, the first SSP to offer media with net zero carbon emissions. GreenPMPs™ are part of an initiative to decarbonize digital advertising with Green Media Products.
We Are Building a Green Digital Advertising Supply Chain
For every campaign delivered on Sharethrough GreenPMPs™, Scope3 measures the carbon emission of the entire programmatic supply chain, then allocates part of the media cost towards high quality carbon removal projects.