The following estimation is based on averages from hundreds of millions impressions delivered with Sharethrough GreenPMPs™ , as well as data from Scope3 measurement methodology.
Discover GreenPMPs™ by Sharethrough, the first SSP to offer media with net zero carbon emissions. GreenPMPs™ are part of an initiative to decarbonize digital advertising with Green Media Products.
For every campaign delivered on Sharethrough GreenPMPs™, Scope3 measures the carbon emission of the entire programmatic supply chain, then allocates part of the media cost towards high quality carbon removal projects.
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