Compressing your creatives, optimizing your supply path and reducing colors and pixels are only some of the many ways you can reduce carbon emissions of display ads. Learn about 5 simple ways brands can make display ads more sustainable.
Learn how the delivery of digital ads causes carbon emissions and the importance of brands acting to reduce their impact on the environment. View the video.
While consumers are willing to change their online habits to minimize their carbon footprint, a majority of the responsibility rests in the hands of the advertising supply chain. View the full infographic.
This infographic is meant to help brands and agencies understand how the programmatic supply chain generates CO2 emissions and what they can do to lower their carbon footprint. View the full infographic.
Learn about the differences between Scope 1, Scope 2 and Scope 3 carbon emissions, the importance of lowering Scope 3 emissions and what brands, advertisers and organizations can do to offset their impact on the environment.
Discover GreenPMPs™ by Sharethrough, the first SSP to offer media with net zero carbon emissions. GreenPMPs™ are part of an initiative to decarbonize digital advertising with Green Media Products.