CTV Enhancement Suite—

CTV Ad Enhancements Drive Viewer Attention & Performance

Sharethrough’s CTV Ad Enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle.

Automatically Add a CTV Enhancement When Targeting Sharethrough

CTV Countdown Overlay

Improve message retention and increase attention with CTV Countdown Overlay enhancement, enabling CTV ads to automatically display limited time offers.

Based on a study of 1,000 consumers, TV watchers are...

43%

more likely to remember the promotion start date with a Countdown Overlay

52%

more likely to pay attention to CTV ads that have useful content alongside them

Sharethrough's reseach-backed products are designed to enhance the user experience.

CTV Sports Ticker

Drive engagement with our CTV Sports Ticker that enables CTV ads to automatically display the latest scores and schedule of recent Baseball, Basketball, Football, Hockey and Soccer games.

Based on a study of 1,000 consumers, TV watchers are...

91%

more likely to pay attention to ads if they have a Sports Ticker

14%

more likely to comprehend the messaging with Sports Ticker

Sharethrough's reseach-backed products are designed to enhance the user experience.

CTV Dynamic QR Codes

Our first-to-market product automatically adds QR Codes within CTV ads when targeting Sharethrough Exchange, generating a 12% increase in attention.

Based on a study of 1,000 consumers, TV watchers are...

12%

more likely to pay attention to CTV ads with QR Codes

60%

likely to buy a product using their phone, tablet or laptop after watching an ad for it on TV

Sharethrough's reseach-backed products are designed to enhance the user experience.

Enhancement With Added Value—

The Benefits of Sharethrough CTV Enhacements

Increased Attention

Enhancing your CTV ads is proven to generate an increase in attention from the viewer.

Better Message Retention

Make and impact and ensure viewers remember the content of your CTV ads.

Ease of Use

Simply target Sharethrough Exchange and your ads will be enhanced automatically.

Performance Reporting

Get actionable metrics with the optional use of QR codes to drive to your product page.

The Attention Problem With TV—

How CTV Enhancements Can Improve Attention and Effectiveness of CTV Ads

76%

of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:

Take out
their phone

Switch the
channel

Leave
the room

Mute their
television

76%

The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.

We Tested Commercials With & Without CTV Enhancements on Real Consumers

43%

more likely to remember when the promotion stats with Countdown Overlay

91%

more likely to pay attention to ads if they have a Sports Ticker

12%

more likely to pay attention to CTV ads with QR Codes

Without CTV Enhancement
With CTV Enhancement
"Scan Rate” reporting provides directional indication of the engagement and attention to the brand’s offering.
Performance Reporting—

Finally, Some Performance Reporting for Connected TV Ads

Ads with our CTV Enhancements technology will provide brands with more performance reporting options, therefore allowing advertisers to better optimize their connected TV placements.

Talk to an expert
Turnkey Activation—

It's Easy: Automatically Add CTV Enhancements When You Target Sharethrough

No additional lift for ad buyers and integrated directly in all major DSPs.

Get Started

Two Buyer Options

Buyers have two options: automatically add CTV Enhancements to all their CTV ads on the Sharethrough Exchange, or decide which creatives should showcase specific enhancements.

Automatic
Automatic With Customization

Want to learn more? Contact one of our experts to build a solution taiored to your needs.

Premium CTV Inventory—

Always Delivered on Quality Site-Direct CTV Inventory

Sharethrough has direct relationships with hundreds of Connected TV Apps, and we help them to optimize their ad stack to deliver your campaigns efficiently.

Explore Our Inventory

And All This At No Additional Cost

Sharethrough believes enhancements like this only mutually benefit advertisers and consumers, so we include them standard without any increase in CPMs.