Sharethrough’s CTV Ad Enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle.
Improve message retention and increase attention with CTV Countdown Overlay enhancement, enabling CTV ads to automatically display limited time offers.
more likely to remember the promotion start date with a Countdown Overlay
more likely to pay attention to CTV ads that have useful content alongside them
Drive engagement with our CTV Sports Ticker that enables CTV ads to automatically display the latest scores and schedule of recent Baseball, Basketball, Football, Hockey and Soccer games.
more likely to comprehend the messaging with Sports Ticker
Our first-to-market product automatically adds QR Codes within CTV ads when targeting Sharethrough Exchange, generating a 12% increase in attention.
likely to buy a product using their phone, tablet or laptop after watching an ad for it on TV
Enhancing your CTV ads is proven to generate an increase in attention from the viewer.
Make and impact and ensure viewers remember the content of your CTV ads.
Simply target Sharethrough Exchange and your ads will be enhanced automatically.
Get actionable metrics with the optional use of QR codes to drive to your product page.
of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:
more likely to remember when the promotion stats with Countdown Overlay
Ads with our CTV Enhancements technology will provide brands with more performance reporting options, therefore allowing advertisers to better optimize their connected TV placements.
No additional lift for ad buyers and integrated directly in all major DSPs.
Buyers have two options: automatically add CTV Enhancements to all their CTV ads on the Sharethrough Exchange, or decide which creatives should showcase specific enhancements.
Want to learn more? Contact one of our experts to build a solution taiored to your needs.
Sharethrough has direct relationships with hundreds of Connected TV Apps, and we help them to optimize their ad stack to deliver your campaigns efficiently.
Sharethrough believes enhancements like this only mutually benefit advertisers and consumers, so we include them standard without any increase in CPMs.