In June 2022, Sharethrough became the first ad exchange to launch Green Media Products in order to help the industry lower the carbon footprint of their digital campaigns.
Calculate CO2 emissions to set you on the path to reduce and compensate
Get detailed reporting of the carbon emissions generated by your campaigns
Use our carbon emissions estimator tool
Automatically remove high-emissions and MFA websites
Access Scope3’s ClimateShield Technology
Available at no additional cost
Compensate via carbon removal projects
The Green Icon signifies campaign was delivered through a green supply path
Transparent reporting on carbon emissions & compensation
Winning the battle against climate change will require individual and collective actions. And because the need for action is indisputable, Sharethrough organized the first-ever Green Media Summit in 2023 in New-York City, bringing together industry leaders from brands, agencies and publishers.
Understanding the level of carbon emissions generated by programmatic campaigns isn’t easy. Sharethrough created a free carbon emissions estimator tool which enables advertisers to estimate their campaign's carbon emissions and start taking actions to reduce them.