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Research

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[Infographic] The Impact of Countdowns on Consumers and How They Improve Attention and Awareness

In this post, we cover some of the key findings from our consumer research, Display Countdown performance, with the full infographic included.

Technical Level

[Infographic] Research Reveals Consumer Understanding of Advertising’s Impact on Carbon Emissions

Uncovering consumers' perspective and understanding of carbon emissions and the environmental impact of browsing the internet.

Technical Level

February 10, 2022

New Research: Understanding Consumer Behaviors During TV Commercial Breaks

Why is viewer attention to TV ads so low? New research from Sharethrough highlights the causes and how the CTV space can adapt.

Technical Level

February 9, 2022

Sharethrough’s Research Leads to Product that Improves Banner Performance

Applying headlines to banner ads can grab a user’s attention. Start adding headlines to banners ads and improve the performance of your ads.

Technical Level

Vanessa Purchio

Sharethrough Introduces Dynamic Video Captions (So You Can Keep it on Mute)

Sharethrough has announced the availability of Dynamic Video Captions product line to help advertisers increase message comprehension.

Technical Level

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

Global ad exchange Sharethrough recently conducted research into video consumption behavior and the effects on comprehension.

Technical Level

February 22, 2016

Study: The Millennial Perspective On Native Ads

Making up one quarter of the US population, Millennials are a massive segment with enormous spending power that has reached $1.3 trillion really.

Technical Level

February 20, 2015

A Neuroscience Perspective: Mobile Native Advertising

We are living in the Mobile Age. The proliferation of smartphones and tablets has had a profound change on the way people consume content.

Technical Level