Consumer behavior is changing towards video content — and advertisers should be changing their strategies, too.
After surveying 1,000 consumers on their video consumption habits, we discovered that behaviors can greatly vary between generations, causing major implications for marketers. Change is the only constant. Consumers watching more video content than before isn't groundbreaking news. What is less predictable, however, is how they watch videos.
In this infographic, we uncover some of our latest research findings on consumers’ video-watching behavior and some of the surprising generational differences.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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