Behind Headlines: 180 Seconds in Ad Tech — Power Plays & Privacy

3
at
3
minutes
Technical Level
June 25, 2021
Frank Maguire
VP Sales Enablement
Cassie Tabert
Sales Enablement Manager

This week in Behind Headlines: 180 Seconds in Ad Tech, the notion of competition is taking the world by storm, as players continue to make power plays to gain competitive ground over their peers in a user privacy-centric digital advertising landscape post-cookie world.

Hey there! This is Frank & Cassie at Sharethrough. In this episode we'll be giving you a quick recap of what happened the week of June 21st in ad tech, in 180 seconds. Let’s go!

Trouble on the horizon: pushback on the latest post-cookie initiative from Google’s Privacy Sandbox was reported this week, as Amazon began blocking Google’s FLoC solution from their sites. Critics suggest the move can be attributed to Amazon’s desire to protect their open first party data, and gain a competitive advantage as concerns over Google’s growing dominance in the post-cookie advertising landscape continues to mount. (Source: ExchangeWire)

Following Apple's release of iOS 15 earlier this month, the company has announced a new privacy feature for email. “Hide My Email” will provide users the option to anonymize their email addresses. In addition, the feature will prevent senders from knowing when users open an email and includes a “pixel-blocking policy” to prevent senders from collecting information. This is one of several initiatives Apple has taken in their ongoing efforts to protect user privacy online. (Sources: AdExchanger, AdExchanger, Apple)

It appears calls for consumer privacy protections are coming from all sides. From key industry players to lawmakers in government, joining the list this week is an international coalition of organizations and experts calling for legislative measures to be put in place to ban “surveillance-based advertising”. The coined term refers to the use of background data processing to collect information and serve relevant ads to consumers, to which the coalition strongly advocates against, claiming consumers don't want to be under surveillance to receive these so-called “creepy ads”. However, if the role of advertising is to fund genuine relevant content to users, and not ‘fake news’, how do we balance the need for privacy online while making sure digital advertising survives in this context? (Source: TechCrunch)

The latest in a string of antitrust cases this year, Germany’s Federal Cartel Office (FCO) is now taking aim at Apple. Following several complaints citing “anticompetitive practices”, the FCO will focus their investigation to determine if the claim has merit by analyzing Apple’s practices & software in compliance with Germany's updated competition law. (Source: AdExchanger)

Twitter announced the integration of its own DSP ‘CrossInstall’ with MoPub, with the goal of attracting marketers with the promise of increased performance. The integration benefits both parties, gaining the resources needed to increase user acquisition and develop partnerships with app developers in the process. (Source: AdExchanger)

Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been Frank & Cassie at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week!

About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

This week in Behind Headlines: 180 Seconds in Ad Tech, the notion of competition is taking the world by storm, as players continue to make power plays to gain competitive ground over their peers in a user privacy-centric digital advertising landscape post-cookie world.

Hey there! This is Frank & Cassie at Sharethrough. In this episode we'll be giving you a quick recap of what happened the week of June 21st in ad tech, in 180 seconds. Let’s go!

Trouble on the horizon: pushback on the latest post-cookie initiative from Google’s Privacy Sandbox was reported this week, as Amazon began blocking Google’s FLoC solution from their sites. Critics suggest the move can be attributed to Amazon’s desire to protect their open first party data, and gain a competitive advantage as concerns over Google’s growing dominance in the post-cookie advertising landscape continues to mount. (Source: ExchangeWire)

Following Apple's release of iOS 15 earlier this month, the company has announced a new privacy feature for email. “Hide My Email” will provide users the option to anonymize their email addresses. In addition, the feature will prevent senders from knowing when users open an email and includes a “pixel-blocking policy” to prevent senders from collecting information. This is one of several initiatives Apple has taken in their ongoing efforts to protect user privacy online. (Sources: AdExchanger, AdExchanger, Apple)

It appears calls for consumer privacy protections are coming from all sides. From key industry players to lawmakers in government, joining the list this week is an international coalition of organizations and experts calling for legislative measures to be put in place to ban “surveillance-based advertising”. The coined term refers to the use of background data processing to collect information and serve relevant ads to consumers, to which the coalition strongly advocates against, claiming consumers don't want to be under surveillance to receive these so-called “creepy ads”. However, if the role of advertising is to fund genuine relevant content to users, and not ‘fake news’, how do we balance the need for privacy online while making sure digital advertising survives in this context? (Source: TechCrunch)

The latest in a string of antitrust cases this year, Germany’s Federal Cartel Office (FCO) is now taking aim at Apple. Following several complaints citing “anticompetitive practices”, the FCO will focus their investigation to determine if the claim has merit by analyzing Apple’s practices & software in compliance with Germany's updated competition law. (Source: AdExchanger)

Twitter announced the integration of its own DSP ‘CrossInstall’ with MoPub, with the goal of attracting marketers with the promise of increased performance. The integration benefits both parties, gaining the resources needed to increase user acquisition and develop partnerships with app developers in the process. (Source: AdExchanger)

Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been Frank & Cassie at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week!

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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