Grow Your Political Advertising Strategy for the 2024 Election

Grow your strategy for the 2024 elections by tapping into Sharethrough’s proprietary ad enhancements.

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IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★  

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Political Advertisers Face a Common Challenge

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Voters Are Overexposed to Ads

10,000

Number of ads users are exposed to on average per day.

+
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Voters Are Also Multitasking

64%

of US adults use another device while simultaneously watching TV.

=
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Attention Span is Lower Than Ever

8s

The average human attention span is now less than a goldfish.


Making it Harder For Political Parties to Deliver Results
★ ★ ★

The Strategy—

Political Advertisers Need to Maximize Attention & Comprehension to Generate Candidate Consideration

Sharethrough is helping advertisers improve Political ad performance by placing the voter at the center of everything we do to garner support for political campaigns.

Contact us

How Sharethrough Deals With the Challenge to Optimize the Path to Behavior Change

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Vote at the center chart
The Sharethrough Difference—

Built at the Overlap That Delivers Higher Performance

Sharethrough is helping advertisers improve Political ad performance by placing the voter at the center of everything we do to garner support for political campaigns.

Omnichannel Scale Ad Experiences Built for Attention Qualified Audiences

With Massive Scale Across Video, Display & Native

Video

24B

Daily Impression Requests

+

Display

34B

Daily Impression Requests

+

Native

37B

Daily Impression Requests


To Reach 90% of Comscore's A18+
★ ★ ★

Ads Fitting in During the 2024 Midterm Elections is More Important Than Ever

As voters are staying up to date on Political news, most sites are designed as feeds where people are scrolling through content and reading headlines.

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72%

Of people are more likely to watch a mobile video if it has captions.

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49%

Of people keep their computer on mute while a video plays.

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Did you know Sharethrough’s TrueTemplate™ Technology automatically adds headlines to all ads? Learn more

1.2 Billion Dollars Will Be Spent on Digital Channels During Midterm Elections

How do you make sure your political advertising dollars are working to their full potential?

Discover Our Ad Enhancement Suite—
Dynamic Video Captions CTV Dynamic QR Codes

Where Does the Money Go?

Pie chart

Videos With Dynamic Captions Simply Perform Better

Maximize the Performance of Your Political Video Campaigns

Standard Video Ad

No context
Interrupted user experience
Low ad recall

Dynamic Captions

Better comprehension
Higher engagement
Better user experience
Optimized ad recall
56% Comprehension
52% Brand Awareness
Request Demo

Activate Sharethrough Political Friendly PMPs In Your Preferred DSP

Sharethrough Political Friendly PMPs, Built Specifically by Format Based on Your Campaign GoalsSearch for “Political Friendly” in your DSP to seamlessly deliver on those inventory packages

NEW! Advocacy Packages
Preferred Data Partners
1st Party Onboarding with LiveRamp
L2 Logo
Target Smart logo
Aristotle logo
DATA TRUST Logo
i360 logo
Catalist logo
Reach Your Target Audience—

Activate Sharethrough Political Friendly PMPs in Your Preferred DSP

Sharethrough political friendly PMPs, built specifically by format based on your campaign goals. Search for "Political Friendly" in your DSP to seamlessly deliver on those inventory packages.

Advocacy Packages

20+ curated advocacy PMPs available to reach your audience at scale. Speak with your Sharethrough Political Rep to learn more.

Categories: Environment , Education, DEI (Black, Asian, Latino, Women and LGBTQ Communities), Business and Economics, Women Owned, Health, Family & Parenting, and more.

Preferred Data Partners

Access to Political datasets from leading partners like:

L2 Logo
Target Smart logo
Aristotle logo
DATA TRUST Logo
i360 logo
Catalist logo
All deals automatically remove Jounce-certified MFA sites

First-Party Onboarding with LiveRamp

Onboard your first-party data and translate User IDs into audience segments for deal targeting on the Sharethrough Exchange.

Live ramp blue logo
The Attention Problem With TV—

How Dynamic QR Codes Can Improve Attention & Effectiveness of Connected TV Ads

76%

of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:

76%
Phone Icon Outline SVG

Take out
their phone

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Switch the
channel

Leave
the room

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Mute their
television

76%

The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.

76% Blue - pie graph
Sharethrough Research Results—

We Tested Commercials With & Without Countdown Overlays on Real Consumers

The result? Consumers that watched a commercial with a Countdown Overlay were 43% more likely to remember when the promotion starts.

Without CTV Enhancement
With CTV Enhancement
43%
more likely to remember when the promotion starts
Political advertising campaigns displayed are for illustrative purposes only. Please refer to the bottom of the page for our full disclaimer.
Omnichannel & Omniformat Ad Enhancements—

Maximize Attention with Sharethrough Ad Enhancements

The same banner, video and native ads perform better with Sharethrough than with other exchanges.

Display Countdown

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106%

increase in awareness of promotion date when a countdown is added to a display ad

Source: Research on the Impact of Countdown Enhancements, May 2023.

Dynamic Video Captions

Political advertising campaigns displayed are for illustrative purposes only. Please refer to the bottom of the page for our full disclaimer.
Calendar Icon Outline SVG
56%

increase in comprehension when captions are added to a video ad

SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★  

Get In Touch—

Want to Learn More? Contact us

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