A unique industry initiative to help publishers quickly gain a clear picture of their carbon footprint and take action towards net zero targets.
US Internet users are more inclined to visit websites that are certified carbon-neutral.
However, the media & advertising industry won’t succeed at becoming net-zero without getting publishers onboard...
Developed in partnership with measurement company 51toCarbonZero, this exclusive and unique initiative from Sharethrough aims to help publishers gain an accurate understanding of their carbon footprint as a company, allowing them to set net zero targets.
Sharethrough will cover measurement costs based on AdNetZero minimum requirements for publishers for the first year (valued at $20k-$30k depending on the size of the company). Publishers will also benefit from additional guidance and tips to build their net zero targets.
51toCarbonZero will provide you with confidential measurement and guide you into effective actions towards net zero achievement and commitment.
Your site will be included in the Sharethrough ‘Path to Net-Zero Marketplace,’ a PMP for advertisers who want to prioritize spend towards publishers that are committed or working towards commitment to reach net-zero emissions.
Once you have completed your measurement and set your net zero commitment goals, we will provide you with a certification badge for your website.
"At IPG Mediabrands, we’re committed to improving the sustainability of advertising and supporting the Net Zero Publisher Program which helps accelerate the availability of SBTi-approved media inventory by 2025. We’re proud to recognize Sharethrough as the go-to advertising exchange to help publishers, agencies and brands alike achieve this goal."
"Hearst Newspapers is fully committed to sustainable practices and is proud to partner with Sharethrough to further our shared dedication to a greener future. Our dedication to a more sustainable ecosystem aligns with our strategic pillars, as responsible environmental stewardship is an integral part of our business.”
“Sharethrough’s Net Zero Publisher Program aligns perfectly with our goals of building a cleaner, more sustainable advertising ecosystem. The program creates a turnkey way for publishers to set and achieve net-zero carbon emissions, without initial measurement costs, which will have a lasting impact on the larger industry as well as our bottom line.”
Sharethrough launched Low-Emission PMPs, allowing brands to minimize their emissions by focusing on low‑emission placements.
Sharethrough GreenPMPs™ is an industry-first programmatic Green Media Product allowing brands to deliver carbon‑neutral programmatic campaigns at scale.
Winning the battle against climate change will require individual and collective actions. And because the need for action is indisputable, Sharethrough organized the first-ever Green Media Summit in 2023 in New-York City, bringing together industry leaders from brands, agencies and publishers.
Want to know if you qualify for Sharethrough's 'Net Zero Publisher Program'? Fill out the form below and a customer representative will reach out as soon as possible.