Sharethrough dynamic captions are a first-to-market product that animate AI-generated captions in the headline space where eye-tracking studies confirm is the first place users look while scrolling through sites. Adding captions also makes your video more accessible to deaf and hearing impaired and the 75% of people that watch mobile video on mute. Simply target Sharethrough in your DSP with your existing VAST or VPAID tags and AI-generated captions will automatically be added.
increase in comprehension when captions are added to video ads.
lift in video completion rate (VCR) with Dynamic Video Captions.