Excite your audience with anticipation while they count down the time until your next promotion or release with Sharethrough's brand-new Display Countdown enhancement, now available for early access.
From display to CTV, Dynamic QR Codes provided advertisers with Scan Rates, a performance metric similar to click-through rates (CTR.) Now from CTV to display, countdown timers help improve attention and awareness to your display ads, they also help combat the now-common banner blindness. In this post, we cover some of the key findings from our consumer research, the Display Countdown performance benchmarks, with the full infographic at the end.
Research: Impact of Countdown Timers on Consumers
At Sharethrough, we’re always searching for ways to improve our products and services, which led us to conduct more research on consumers’ behaviors and expectations. This time, we turned our attention to the impact of countdown timers on consumers. Here’s what we learned.
Emotional Impact of Countdown Timers
Our findings revealed that consumers react well to countdown timers. In fact, 42% of consumers feel excited when they see banner ads with a countdown to a date. Whether it’s for an upcoming sale, product release, or show premier, advertisers can use countdown timers to build hype and excitement for when it’s time.
Countdown timers can also add a sense of urgency, considering that 85% of consumers purchased a product on impulse because a sale was ending soon.
Consumers Set Phone Reminders for Sales and Premiers
So much so that 74% of consumers will set a reminder to watch a show on the premier date and 69% set reminders to purchase products before a sale ends. That’s more than the 66% of people who set reminders on a weekly basis anyways.
But what kind of reminders do consumers set? Our research found that 59% of consumers prefer time-based reminders as the most helpful way to stay organized, more than location-based or event-based reminders.
With results like this, we’re excited to release Sharethrough’s brand-new Display Countdown enhancement.
New Display Countdown Enhancement
Sharethrough’s Display Countdown helps improve consumers’ awareness and attention to your promotion by automatically adding a countdown timer in the headline space of your original ad. When we tested banner ads with and without a countdown timer on real consumers, we found that the countdown banner ads showed a 106% increase in awareness of a promotion’s date.
We also discovered that display ads with a countdown timer also improved awareness to a show’s premier by 16%.
We saw similar results from a previous countdown study but on CTV. The results showed that consumers were 43% more likely to remember when a promotion starts with CTV Countdown Overlay.
Get started with the Display Countdown enhancement
Getting started with the Display Countdown enhancement is easy. Contact us to activate the Display Countdown enhancement and provide us with the creativeIDs and end date/time. From there, Sharethrough does the rest.
Check out our gallery of enhancements designed to improve performance and attention paid to your ad campaigns.
Full Infographic of the research:
Excite your audience with anticipation while they count down the time until your next promotion or release with Sharethrough's brand-new Display Countdown enhancement, now available for early access.
From display to CTV, Dynamic QR Codes provided advertisers with Scan Rates, a performance metric similar to click-through rates (CTR.) Now from CTV to display, countdown timers help improve attention and awareness to your display ads, they also help combat the now-common banner blindness. In this post, we cover some of the key findings from our consumer research, the Display Countdown performance benchmarks, with the full infographic at the end.
Research: Impact of Countdown Timers on Consumers
At Sharethrough, we’re always searching for ways to improve our products and services, which led us to conduct more research on consumers’ behaviors and expectations. This time, we turned our attention to the impact of countdown timers on consumers. Here’s what we learned.
Emotional Impact of Countdown Timers
Our findings revealed that consumers react well to countdown timers. In fact, 42% of consumers feel excited when they see banner ads with a countdown to a date. Whether it’s for an upcoming sale, product release, or show premier, advertisers can use countdown timers to build hype and excitement for when it’s time.
Countdown timers can also add a sense of urgency, considering that 85% of consumers purchased a product on impulse because a sale was ending soon.
Consumers Set Phone Reminders for Sales and Premiers
So much so that 74% of consumers will set a reminder to watch a show on the premier date and 69% set reminders to purchase products before a sale ends. That’s more than the 66% of people who set reminders on a weekly basis anyways.
But what kind of reminders do consumers set? Our research found that 59% of consumers prefer time-based reminders as the most helpful way to stay organized, more than location-based or event-based reminders.
With results like this, we’re excited to release Sharethrough’s brand-new Display Countdown enhancement.
New Display Countdown Enhancement
Sharethrough’s Display Countdown helps improve consumers’ awareness and attention to your promotion by automatically adding a countdown timer in the headline space of your original ad. When we tested banner ads with and without a countdown timer on real consumers, we found that the countdown banner ads showed a 106% increase in awareness of a promotion’s date.
We also discovered that display ads with a countdown timer also improved awareness to a show’s premier by 16%.
We saw similar results from a previous countdown study but on CTV. The results showed that consumers were 43% more likely to remember when a promotion starts with CTV Countdown Overlay.
Get started with the Display Countdown enhancement
Getting started with the Display Countdown enhancement is easy. Contact us to activate the Display Countdown enhancement and provide us with the creativeIDs and end date/time. From there, Sharethrough does the rest.
Check out our gallery of enhancements designed to improve performance and attention paid to your ad campaigns.
Full Infographic of the research:
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
Excite your audience with anticipation while they count down the time until your next promotion or release with Sharethrough's brand-new Display Countdown enhancement, now available for early access.
From display to CTV, Dynamic QR Codes provided advertisers with Scan Rates, a performance metric similar to click-through rates (CTR.) Now from CTV to display, countdown timers help improve attention and awareness to your display ads, they also help combat the now-common banner blindness. In this post, we cover some of the key findings from our consumer research, the Display Countdown performance benchmarks, with the full infographic at the end.
Research: Impact of Countdown Timers on Consumers
At Sharethrough, we’re always searching for ways to improve our products and services, which led us to conduct more research on consumers’ behaviors and expectations. This time, we turned our attention to the impact of countdown timers on consumers. Here’s what we learned.
Emotional Impact of Countdown Timers
Our findings revealed that consumers react well to countdown timers. In fact, 42% of consumers feel excited when they see banner ads with a countdown to a date. Whether it’s for an upcoming sale, product release, or show premier, advertisers can use countdown timers to build hype and excitement for when it’s time.
Countdown timers can also add a sense of urgency, considering that 85% of consumers purchased a product on impulse because a sale was ending soon.
Consumers Set Phone Reminders for Sales and Premiers
So much so that 74% of consumers will set a reminder to watch a show on the premier date and 69% set reminders to purchase products before a sale ends. That’s more than the 66% of people who set reminders on a weekly basis anyways.
But what kind of reminders do consumers set? Our research found that 59% of consumers prefer time-based reminders as the most helpful way to stay organized, more than location-based or event-based reminders.
With results like this, we’re excited to release Sharethrough’s brand-new Display Countdown enhancement.
New Display Countdown Enhancement
Sharethrough’s Display Countdown helps improve consumers’ awareness and attention to your promotion by automatically adding a countdown timer in the headline space of your original ad. When we tested banner ads with and without a countdown timer on real consumers, we found that the countdown banner ads showed a 106% increase in awareness of a promotion’s date.
We also discovered that display ads with a countdown timer also improved awareness to a show’s premier by 16%.
We saw similar results from a previous countdown study but on CTV. The results showed that consumers were 43% more likely to remember when a promotion starts with CTV Countdown Overlay.
Get started with the Display Countdown enhancement
Getting started with the Display Countdown enhancement is easy. Contact us to activate the Display Countdown enhancement and provide us with the creativeIDs and end date/time. From there, Sharethrough does the rest.
Check out our gallery of enhancements designed to improve performance and attention paid to your ad campaigns.
Full Infographic of the research:
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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