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5 Key Factors for Publishers to Evaluate When Choosing their Supply Side Platform Partners

With over 30 existing SSPs how do publishers pick the best ad inventory monetization partners? We simplify the complex challenges into 5 factors.

Technical Level

The DMX Platform is Migrating to Sharethrough For Publishers

Following our recent announcement to operate under the Sharethrough company name, publishers are now invited to log in to their new account.

Technical Level

MariCate Reeves

February 18, 2020

Sharethrough Announces Live Integration With Google Open Bidding

Today, Sharethrough announced the completion of an integration with Google OB to provide native, video and display ad demand to publishers.

Technical Level

November 6, 2019

Why Is SPO So Popular Lately?

What are the reasons why there has been an increased focus on SPO lately? This article exposes the two main drivers to its new popularity.

Technical Level

November 5, 2019

Sharethrough Announces General Availability Of Enhanced Banners

Sharethrough announced the availability of a new Enhanced Banners product line to help advertisers improve the performance of standard banners.

Technical Level

October 30, 2018

Sharethrough Launches Header Bidding Adapter For Index Exchange

On Wednesday at the Native Ad Forum during Adweek EU, Sharethrough announced the launch of a new Enhanced Ads product line.

Technical Level

5 Reasons Why All Publishers Need To Take GDPR Seriously

While GDPR rules directly impact publishers across Europe, international publishers with even one EU visitor have to follow the same rules.

Technical Level

October 30, 2017

Audiences Trust Premium Publishers Over Social Networks For Online News Content

Amid stories about the proliferation of fake news on social platforms, there is more attention than ever on the accuracy and sourcing of news.

Technical Level

February 29, 2016

The Publisher Opportunity With Native Video And Outstream Ad Products

Publishers need to implement video monetization strategies or risk falling behind in one of digital advertising’s fastest growing markets.

Technical Level