The DMX Platform is Migrating to Sharethrough For Publishers

2
at
2
minutes
Technical Level
May 13, 2021
Andrew Simpson
Director, Marketplace

Following our recent announcement to operate under the Sharethrough company name, publishers are now invited to log in to their new account in the Sharethrough for Publishers (SFP) platform and adjust their header bidding integration in order to be opted into the demand of our unified ad exchange.

District M & Sharethrough have direct connections to all major DSPs, allowing advertisers to easily select the exchange as a supply source on any DSP to run display, video or native campaigns. Additionally, historical performance data is used to optimize and enhance ad placements, allowing advertisers to reach their campaign goals.

At a glance, publishers will benefit from:

  • Direct connections to over 30 DSPs, including those that were not previously connected to District M or DMX. Publishers who have already moved over to Sharethrough have seen up to double their daily revenue as a result!

  • Opt-ins to over 200 private marketplace deals managed by the Sharethrough Programmatic Sales and Strategy teams on their inventory, all trafficked via the same header bidding pipeline with no additional adjustments required in the adserver.

  • The ability to monetize their native inventory, the cornerstone format of Sharethrough since its inception in 2007.

  • A simplified inventory onboarding workflow - approvals will now occur at the account level, where a single set of placements can be used across multiple sites.

  • Additional metrics in the platform reporting, including Viewability and Click-Through-Rate (CTR) at the placement level.

  • Having the main groundwork set for emerging formats including CTV when it soon becomes available in the Sharethrough Exchange.

To learn more about the next steps on migrating their account and accessing the new platform, publishers can reach out to their account manager.

Following our recent announcement to operate under the Sharethrough company name, publishers are now invited to log in to their new account in the Sharethrough for Publishers (SFP) platform and adjust their header bidding integration in order to be opted into the demand of our unified ad exchange.

District M & Sharethrough have direct connections to all major DSPs, allowing advertisers to easily select the exchange as a supply source on any DSP to run display, video or native campaigns. Additionally, historical performance data is used to optimize and enhance ad placements, allowing advertisers to reach their campaign goals.

At a glance, publishers will benefit from:

  • Direct connections to over 30 DSPs, including those that were not previously connected to District M or DMX. Publishers who have already moved over to Sharethrough have seen up to double their daily revenue as a result!

  • Opt-ins to over 200 private marketplace deals managed by the Sharethrough Programmatic Sales and Strategy teams on their inventory, all trafficked via the same header bidding pipeline with no additional adjustments required in the adserver.

  • The ability to monetize their native inventory, the cornerstone format of Sharethrough since its inception in 2007.

  • A simplified inventory onboarding workflow - approvals will now occur at the account level, where a single set of placements can be used across multiple sites.

  • Additional metrics in the platform reporting, including Viewability and Click-Through-Rate (CTR) at the placement level.

  • Having the main groundwork set for emerging formats including CTV when it soon becomes available in the Sharethrough Exchange.

To learn more about the next steps on migrating their account and accessing the new platform, publishers can reach out to their account manager.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

Following our recent announcement to operate under the Sharethrough company name, publishers are now invited to log in to their new account in the Sharethrough for Publishers (SFP) platform and adjust their header bidding integration in order to be opted into the demand of our unified ad exchange.

District M & Sharethrough have direct connections to all major DSPs, allowing advertisers to easily select the exchange as a supply source on any DSP to run display, video or native campaigns. Additionally, historical performance data is used to optimize and enhance ad placements, allowing advertisers to reach their campaign goals.

At a glance, publishers will benefit from:

  • Direct connections to over 30 DSPs, including those that were not previously connected to District M or DMX. Publishers who have already moved over to Sharethrough have seen up to double their daily revenue as a result!

  • Opt-ins to over 200 private marketplace deals managed by the Sharethrough Programmatic Sales and Strategy teams on their inventory, all trafficked via the same header bidding pipeline with no additional adjustments required in the adserver.

  • The ability to monetize their native inventory, the cornerstone format of Sharethrough since its inception in 2007.

  • A simplified inventory onboarding workflow - approvals will now occur at the account level, where a single set of placements can be used across multiple sites.

  • Additional metrics in the platform reporting, including Viewability and Click-Through-Rate (CTR) at the placement level.

  • Having the main groundwork set for emerging formats including CTV when it soon becomes available in the Sharethrough Exchange.

To learn more about the next steps on migrating their account and accessing the new platform, publishers can reach out to their account manager.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Andrew Simpson
Director, Marketplace

About the Author

Andrew has been working in digital marketing for nearly a decade, with experience in various roles that touch both the buy and sell sides of the industry. Andrew joined the company in 2017 as a publisher account manager prior to leading the team as of 2020. Never shy to dig into the more granular aspects of Ad Tech, Andrew specializes in programmatic yield optimization & troubleshooting, data analysis and sales engineering. He holds a B.A. in Communications with a minor in Human Relations from Concordia University.

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