Sharethrough Launches Header Bidding Adapter For Index Exchange

2
at
2
minutes
Technical Level
October 30, 2018
Sharethrough
Contributing Authors & Industry Leaders
We’re excited to announce Sharethrough’s latest header bidding integration with Index Exchange. Publishers using Index’s Header Tag Wrapper are now able to integrate Sharethrough’s adapter to bid into their standard display and native inventory. This launch gives Index publishers access to unique native and video demand from Sharethrough’s proprietary campaigns and the 30+ DSPs integrated with the Sharethrough Exchange (STX).

Sharethrough’s adaptive templating technology ensures that every native ad matches the look and feel of each site and is automatically optimized to maximize performance and yield. Native ads are integrated seamlessly in each placement on every site, regardless of the type of inventory, giving publishers the ease of a display integration with all the benefits of native performance.

To kick off this partnership, we’ve launched with Bustle Digital Group, a leading publisher reaching millions of millennial women across their flagship sites: Bustle, Elite Daily, Romper, and The Zoe Report. With their commitment to high-quality advertising experiences, and their forward-thinking approach to programmatic, Bustle Digital Group is successfully monetizing their display and native inventory with premium native demand from STX within their Index wrapper.

"Sharethrough streamlined a successful launch and we are hopeful they will drive significant incremental revenue for us,"

- Evan Pfeffer, VP of Programmatic Solutions

Now that Sharethrough’s bidder is certified in Index's wrapper, the majority of content publishers can tap into premium native demand from STX with turnkey header bidding integrations through Index and Prebid. These integrations give advertisers access to high-performing, in-feed and in-article inventory across thousands of sites to reach their target audiences and achieve their marketing objectives.

For more information about integrating Sharethrough’s bidder into your Index (or Prebid.js) wrapper, click here. Existing clients can find self-serve instructions here.

We’re excited to announce Sharethrough’s latest header bidding integration with Index Exchange. Publishers using Index’s Header Tag Wrapper are now able to integrate Sharethrough’s adapter to bid into their standard display and native inventory. This launch gives Index publishers access to unique native and video demand from Sharethrough’s proprietary campaigns and the 30+ DSPs integrated with the Sharethrough Exchange (STX).

Sharethrough’s adaptive templating technology ensures that every native ad matches the look and feel of each site and is automatically optimized to maximize performance and yield. Native ads are integrated seamlessly in each placement on every site, regardless of the type of inventory, giving publishers the ease of a display integration with all the benefits of native performance.

To kick off this partnership, we’ve launched with Bustle Digital Group, a leading publisher reaching millions of millennial women across their flagship sites: Bustle, Elite Daily, Romper, and The Zoe Report. With their commitment to high-quality advertising experiences, and their forward-thinking approach to programmatic, Bustle Digital Group is successfully monetizing their display and native inventory with premium native demand from STX within their Index wrapper.

"Sharethrough streamlined a successful launch and we are hopeful they will drive significant incremental revenue for us,"

- Evan Pfeffer, VP of Programmatic Solutions

Now that Sharethrough’s bidder is certified in Index's wrapper, the majority of content publishers can tap into premium native demand from STX with turnkey header bidding integrations through Index and Prebid. These integrations give advertisers access to high-performing, in-feed and in-article inventory across thousands of sites to reach their target audiences and achieve their marketing objectives.

For more information about integrating Sharethrough’s bidder into your Index (or Prebid.js) wrapper, click here. Existing clients can find self-serve instructions here.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

We’re excited to announce Sharethrough’s latest header bidding integration with Index Exchange. Publishers using Index’s Header Tag Wrapper are now able to integrate Sharethrough’s adapter to bid into their standard display and native inventory. This launch gives Index publishers access to unique native and video demand from Sharethrough’s proprietary campaigns and the 30+ DSPs integrated with the Sharethrough Exchange (STX).

Sharethrough’s adaptive templating technology ensures that every native ad matches the look and feel of each site and is automatically optimized to maximize performance and yield. Native ads are integrated seamlessly in each placement on every site, regardless of the type of inventory, giving publishers the ease of a display integration with all the benefits of native performance.

To kick off this partnership, we’ve launched with Bustle Digital Group, a leading publisher reaching millions of millennial women across their flagship sites: Bustle, Elite Daily, Romper, and The Zoe Report. With their commitment to high-quality advertising experiences, and their forward-thinking approach to programmatic, Bustle Digital Group is successfully monetizing their display and native inventory with premium native demand from STX within their Index wrapper.

"Sharethrough streamlined a successful launch and we are hopeful they will drive significant incremental revenue for us,"

- Evan Pfeffer, VP of Programmatic Solutions

Now that Sharethrough’s bidder is certified in Index's wrapper, the majority of content publishers can tap into premium native demand from STX with turnkey header bidding integrations through Index and Prebid. These integrations give advertisers access to high-performing, in-feed and in-article inventory across thousands of sites to reach their target audiences and achieve their marketing objectives.

For more information about integrating Sharethrough’s bidder into your Index (or Prebid.js) wrapper, click here. Existing clients can find self-serve instructions here.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

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Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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