Our first-to-market product automatically adds QR Codes within CTV ads when targeting Sharethrough Exchange, generating a 12% increase in attention.
more likely to pay attention to ads featuring a QR Code
likely to have purchased a product using their phone, tablet or laptop right after watching an ad for it on TV
Consumer attention increases by 12% when a QR Code is added to CTV ads.
Provides a new level of performance reporting not available with standard TV or CTV ads.
Automatically add QR Codes with custom branding and call-to-action options.
Free with any CTV spend on the Sharethrough
The result? Consumers that watched a commercial with a QR Code were 12% more likely to pay attention.
CTV ads with our QR Code technology will provide brands with more performance reporting options, therefore allowing advertisers to better optimize their connected TV placements.
of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:
The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.
No additional lift for ad buyers and integrated directly in all major DSPs or Sharethrough Managed Service.
Buyers have two options: automatically add QR Codes to all their CTV ads on the Sharethrough Exchange, or decide which creatives should showcase a QR Code.
Want to learn more? Contact one of our experts to build a solution taiored to your needs.
Sharethrough has direct relationships with hundreds of Connected TV Apps, and we help them to optimize their ad stack to deliver your campaigns efficiently.
Sharethrough believes enhancements like this only mutually benefit advertisers
and consumers, so we include them standard without any increase in CPMs.