CTV Enhancement Suite—

Introducing CTV Countdown Overlay by Sharethrough

Improve message retention and increase attention with CTV Countdown Overlay enhancement, enabling CTV ads to automatically display limited time offers.

Automatically Add a Countdown Overlay When Targeting Sharethrough
Research-Backed Design—

CTV Countdown Overlay Improves Message Retention

Based on a Study of 1,000 Consumers, TV Watchers Are...

Calendar Icon Outline SVG

more likely to remember the promotion start date with a Countdown Overlay


more likely to pay attention to CTV ads that have useful content alongside them

Added Value Enhancement—

Benefits of CTV Countdown Overlay

Better Message Retention

A countdown to your brand’s key date appears on your CTV ad to help grab attention of the viewer.

Time Icon Outline SVG

Great for Limited Offers

Great in the context of a limited time offer: product launches, promos, entertainment releases and events.

Qr code Icon Outline SVG

Optional QR Code

Optional addition of a QR Code to drive to product page.

Easy Implementation

Automatically add CTV Countdown Overlay when you target Sharethrough in your DSP.

Sharethrough Research Results—

We Tested Commercials With & Without Countdown Overlays on Real Consumers

The result? Consumers that watched a commercial with a Countdown Overlay were 43% more likely to remember when the promotion starts.

Without Countdown Overlay
With Countdown Overlay
more likely to remember when the promotion starts
Turnkey Activation—

It's Easy: Automatically Add Countdown Overlay When You Target Sharethrough

No additional lift for ad buyers and integrated directly in all major DSPs or Sharethrough Managed Service.

Get Started

Two Buyer Options

Buyers have two options: automatically add Countdown Overlay to all their CTV ads on the Sharethrough Exchange, or decide which creatives should showcase a Countdown Overlay.

Automatic With Customization

Want to learn more? Contact one of our experts to build a solution tailored to your needs.

Premium CTV Inventory—

Always Delivered on Quality Site-Direct CTV Inventory

Sharethrough has direct relationships with hundreds of Connected TV Apps, and we help them to optimize their ad stack to deliver your campaigns efficiently.

Explore Our Inventory

And All This At No Additional Cost

Sharethrough believes enhancements like this only mutually benefit advertisers and consumers, so we include them standard without any increase in CPMs.

Get Started
Sharethrough & Equativ are Merging! Learn More →