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Top Reasons To Attend The 2024 Green Media Summit

Sustainability
3
minutes
Technical Level
November 18, 2023
3
minutes
April 4, 2024
Technical Level
Frank Maguire
VP, Insight, Strategy & Sustainability

The clock is still ticking and there’s only so much time for digital media and advertising to reach net zero. As organizations seek to bolster their sustainability initiatives, the Green Media Summit brings together the digital media and advertising industry to explore new ways of reducing carbon emissions and implementing sustainable solutions. In this post, we cover what the Green Media Summit is, and the top reasons to attend.

What Is The Green Media Summit?

The Green Media Summit is the first-of-its-kind event where all sides of digital media and advertising come together to discuss a continually important issue: sustainability. First introduced in 2023, the Green Media Summit is back and bigger than ever before. Industry leaders and climate experts share their strategies and insights on how to become more sustainable. Attendees have the opportunity to engage and connect with peers and learn more about reducing carbon emissions in digital advertising.

Top Reasons To Attend The Green Media Summit

Engage With Leading Sustainability Experts

During the Green Media Summit, you’ll have the opportunity to engage with leading sustainability experts from all sides of advertising and beyond. Whether it’s Q&A sessions, panels, presentations and networking opportunities, you can learn more about what it means to be truly sustainable in digital media and advertising. 

You will hear from climate experts like Seth Godin, a renowned climate author who will be sharing copies of his new Carbon Almanac, an essential resource for all marketers. You’ll learn from brands like L’Oreal, Mastercard, Ford and HSBC about how they maintain profits while becoming more sustainable.

Additionally, the event agenda is organized to learn and gain actionable insights from the full supply chain of digital advertising with panels dedicated to media agencies, publishers and DSPs.

Actionable Takeaways

The first-ever Green Media Summit in 2023 was focused on educating the industry on what sustainability means for digital media and advertising. At the 2024 Green Media Summit, the focus will be on taking action and what you can do to reduce carbon emissions and further green initiatives.

Each speaker at the Green Media Summit is tasked with providing actionable insights and next steps that you can apply right away. You can expect to learn how you and other audience members can help improve the sustainability of the full media and advertising ecosystem, extending beyond your organization.

Major agency holding companies like IPG Mediabrands, Publicis, GroupM, dentsu and more, will share what they need from the rest of the industry to further sustainability initiatives and their progress to date. Publishers will share how they balance emission reductions while maximizing profits and improving the user experience. And DSPs will discuss how they are planning to  enable marketers to transact on more sustainable media.

Futureproofing for Sustainability Prioritization

Attending the Green Media Summit 2024, you’ll be provided with short-term steps that lead to long-term gains in sustainability and performance. Becoming environmentally sustainable is a continuous process and can be a long journey. However, our speakers will provide you with steps you can take immediately to improve your carbon reduction efforts that will set you on the right path to futureproof your organization’s sustainability initiatives.

Additionally, Brian O’Kelley from Scope3, will announce a new product at the Green Media Summit, his first event following his surgery.

Not only that, we heard your feedback from the 2023 Green Media Summit and we’ll learn more about the most requested topic - standards for carbon emissions measurement. To make sure we’re all operating using common metrics, you’ll hear from those creating the standards, like Ad Net Zero, ANA and the IAB Tech Lab

Best Practices For Communicating Sustainability Efforts While Avoiding Greenwashing

Greenwashing can devastate a company’s reputation and profitability, so it’s no wonder that many brands are cautious about how they communicate their sustainability efforts. At the Green Media Summit 2024, you’ll hear from Natalia Vega, Founder and Executive Director of New Zero World, who will share best practices in communicating sustainability efforts in ways that both inspire action but also avoid risk of being called out for greenwashing.

Finally, in a fireside chat, filmmaker Josh “Bones” Murphy will share how advertising can reshape how we inspire action by amplifying impactful storytelling. Because no person is too small to make a difference, and collectively, we can create positive change. 

Don’t Miss Out On The Green Media Summit 2024

Sustainability becomes more pressing than ever as time goes by. And no one industry remains unaffected - including digital media and advertising. Whether you want to learn more about how to make the digital ad industry more sustainable or connect with like-minded individuals who are passionate about reducing the carbon footprint of digital ads, you won’t want to miss out on the 2024 Green Media Summit. 

You’ll have the opportunity to engage with leading climate experts, leave with actionable takeaways, learn more about futureproofing your business and the industry as a whole and discover best practices for communicating sustainability initiatives while avoiding greenwashing.

Book your tickets for the Green Media Summit today, while spaces last.

To view the free infographic, fill the form below.

The clock is still ticking and there’s only so much time for digital media and advertising to reach net zero. As organizations seek to bolster their sustainability initiatives, the Green Media Summit brings together the digital media and advertising industry to explore new ways of reducing carbon emissions and implementing sustainable solutions. In this post, we cover what the Green Media Summit is, and the top reasons to attend.

What Is The Green Media Summit?

The Green Media Summit is the first-of-its-kind event where all sides of digital media and advertising come together to discuss a continually important issue: sustainability. First introduced in 2023, the Green Media Summit is back and bigger than ever before. Industry leaders and climate experts share their strategies and insights on how to become more sustainable. Attendees have the opportunity to engage and connect with peers and learn more about reducing carbon emissions in digital advertising.

Top Reasons To Attend The Green Media Summit

Engage With Leading Sustainability Experts

During the Green Media Summit, you’ll have the opportunity to engage with leading sustainability experts from all sides of advertising and beyond. Whether it’s Q&A sessions, panels, presentations and networking opportunities, you can learn more about what it means to be truly sustainable in digital media and advertising. 

You will hear from climate experts like Seth Godin, a renowned climate author who will be sharing copies of his new Carbon Almanac, an essential resource for all marketers. You’ll learn from brands like L’Oreal, Mastercard, Ford and HSBC about how they maintain profits while becoming more sustainable.

Additionally, the event agenda is organized to learn and gain actionable insights from the full supply chain of digital advertising with panels dedicated to media agencies, publishers and DSPs.

Actionable Takeaways

The first-ever Green Media Summit in 2023 was focused on educating the industry on what sustainability means for digital media and advertising. At the 2024 Green Media Summit, the focus will be on taking action and what you can do to reduce carbon emissions and further green initiatives.

Each speaker at the Green Media Summit is tasked with providing actionable insights and next steps that you can apply right away. You can expect to learn how you and other audience members can help improve the sustainability of the full media and advertising ecosystem, extending beyond your organization.

Major agency holding companies like IPG Mediabrands, Publicis, GroupM, dentsu and more, will share what they need from the rest of the industry to further sustainability initiatives and their progress to date. Publishers will share how they balance emission reductions while maximizing profits and improving the user experience. And DSPs will discuss how they are planning to  enable marketers to transact on more sustainable media.

Futureproofing for Sustainability Prioritization

Attending the Green Media Summit 2024, you’ll be provided with short-term steps that lead to long-term gains in sustainability and performance. Becoming environmentally sustainable is a continuous process and can be a long journey. However, our speakers will provide you with steps you can take immediately to improve your carbon reduction efforts that will set you on the right path to futureproof your organization’s sustainability initiatives.

Additionally, Brian O’Kelley from Scope3, will announce a new product at the Green Media Summit, his first event following his surgery.

Not only that, we heard your feedback from the 2023 Green Media Summit and we’ll learn more about the most requested topic - standards for carbon emissions measurement. To make sure we’re all operating using common metrics, you’ll hear from those creating the standards, like Ad Net Zero, ANA and the IAB Tech Lab

Best Practices For Communicating Sustainability Efforts While Avoiding Greenwashing

Greenwashing can devastate a company’s reputation and profitability, so it’s no wonder that many brands are cautious about how they communicate their sustainability efforts. At the Green Media Summit 2024, you’ll hear from Natalia Vega, Founder and Executive Director of New Zero World, who will share best practices in communicating sustainability efforts in ways that both inspire action but also avoid risk of being called out for greenwashing.

Finally, in a fireside chat, filmmaker Josh “Bones” Murphy will share how advertising can reshape how we inspire action by amplifying impactful storytelling. Because no person is too small to make a difference, and collectively, we can create positive change. 

Don’t Miss Out On The Green Media Summit 2024

Sustainability becomes more pressing than ever as time goes by. And no one industry remains unaffected - including digital media and advertising. Whether you want to learn more about how to make the digital ad industry more sustainable or connect with like-minded individuals who are passionate about reducing the carbon footprint of digital ads, you won’t want to miss out on the 2024 Green Media Summit. 

You’ll have the opportunity to engage with leading climate experts, leave with actionable takeaways, learn more about futureproofing your business and the industry as a whole and discover best practices for communicating sustainability initiatives while avoiding greenwashing.

Book your tickets for the Green Media Summit today, while spaces last.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

The clock is still ticking and there’s only so much time for digital media and advertising to reach net zero. As organizations seek to bolster their sustainability initiatives, the Green Media Summit brings together the digital media and advertising industry to explore new ways of reducing carbon emissions and implementing sustainable solutions. In this post, we cover what the Green Media Summit is, and the top reasons to attend.

What Is The Green Media Summit?

The Green Media Summit is the first-of-its-kind event where all sides of digital media and advertising come together to discuss a continually important issue: sustainability. First introduced in 2023, the Green Media Summit is back and bigger than ever before. Industry leaders and climate experts share their strategies and insights on how to become more sustainable. Attendees have the opportunity to engage and connect with peers and learn more about reducing carbon emissions in digital advertising.

Top Reasons To Attend The Green Media Summit

Engage With Leading Sustainability Experts

During the Green Media Summit, you’ll have the opportunity to engage with leading sustainability experts from all sides of advertising and beyond. Whether it’s Q&A sessions, panels, presentations and networking opportunities, you can learn more about what it means to be truly sustainable in digital media and advertising. 

You will hear from climate experts like Seth Godin, a renowned climate author who will be sharing copies of his new Carbon Almanac, an essential resource for all marketers. You’ll learn from brands like L’Oreal, Mastercard, Ford and HSBC about how they maintain profits while becoming more sustainable.

Additionally, the event agenda is organized to learn and gain actionable insights from the full supply chain of digital advertising with panels dedicated to media agencies, publishers and DSPs.

Actionable Takeaways

The first-ever Green Media Summit in 2023 was focused on educating the industry on what sustainability means for digital media and advertising. At the 2024 Green Media Summit, the focus will be on taking action and what you can do to reduce carbon emissions and further green initiatives.

Each speaker at the Green Media Summit is tasked with providing actionable insights and next steps that you can apply right away. You can expect to learn how you and other audience members can help improve the sustainability of the full media and advertising ecosystem, extending beyond your organization.

Major agency holding companies like IPG Mediabrands, Publicis, GroupM, dentsu and more, will share what they need from the rest of the industry to further sustainability initiatives and their progress to date. Publishers will share how they balance emission reductions while maximizing profits and improving the user experience. And DSPs will discuss how they are planning to  enable marketers to transact on more sustainable media.

Futureproofing for Sustainability Prioritization

Attending the Green Media Summit 2024, you’ll be provided with short-term steps that lead to long-term gains in sustainability and performance. Becoming environmentally sustainable is a continuous process and can be a long journey. However, our speakers will provide you with steps you can take immediately to improve your carbon reduction efforts that will set you on the right path to futureproof your organization’s sustainability initiatives.

Additionally, Brian O’Kelley from Scope3, will announce a new product at the Green Media Summit, his first event following his surgery.

Not only that, we heard your feedback from the 2023 Green Media Summit and we’ll learn more about the most requested topic - standards for carbon emissions measurement. To make sure we’re all operating using common metrics, you’ll hear from those creating the standards, like Ad Net Zero, ANA and the IAB Tech Lab

Best Practices For Communicating Sustainability Efforts While Avoiding Greenwashing

Greenwashing can devastate a company’s reputation and profitability, so it’s no wonder that many brands are cautious about how they communicate their sustainability efforts. At the Green Media Summit 2024, you’ll hear from Natalia Vega, Founder and Executive Director of New Zero World, who will share best practices in communicating sustainability efforts in ways that both inspire action but also avoid risk of being called out for greenwashing.

Finally, in a fireside chat, filmmaker Josh “Bones” Murphy will share how advertising can reshape how we inspire action by amplifying impactful storytelling. Because no person is too small to make a difference, and collectively, we can create positive change. 

Don’t Miss Out On The Green Media Summit 2024

Sustainability becomes more pressing than ever as time goes by. And no one industry remains unaffected - including digital media and advertising. Whether you want to learn more about how to make the digital ad industry more sustainable or connect with like-minded individuals who are passionate about reducing the carbon footprint of digital ads, you won’t want to miss out on the 2024 Green Media Summit. 

You’ll have the opportunity to engage with leading climate experts, leave with actionable takeaways, learn more about futureproofing your business and the industry as a whole and discover best practices for communicating sustainability initiatives while avoiding greenwashing.

Book your tickets for the Green Media Summit today, while spaces last.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Frank Maguire
VP, Insight, Strategy & Sustainability

About the Author

Frank has spent over a decade at Sharethrough conducting research to better understand how humans respond to advertising to help brands and agencies adapt their unique advertising challenges to ever-evolving media consumption behaviors. In order to accelerate sustainability initiatives at Sharethrough and across the advertising industry, he recently completed his “Sustainability in Business” certification from Harvard Business School. He has also led multiple sustainability initiatives, including helping to launch the ad industry’s first Green Media Product “GreenPMPs,” hosting the advertising industry’s first Green Media Summit and speaking at Climate Week NYC. He is a digital advertising industry veteran, beginning his career working for clients including Nestle, Pfizer and Wyndham on the agency side and then opening up and growing Sharethrough’s East Coast headquarters in NYC.

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