Activating Sharethrough’s Enhanced PMPs on DV360 Just Got Easier

2
at
2
minutes
Technical Level
February 7, 2022
2
minutes
Technical Level
February 7, 2022
Sharethrough
Contributing Authors & Industry Leaders

Seller API

Google’s Display & Video 360 Seller API is now supported by Sharethrough, which provides advertisers with easier access to the latest Sharethrough PMPs and enhanced inventory packages that improve ad performance.

The integration saves buyers more time and reduces human error when activating Sharethrough deals for any ad type including video, display and native. Now, Sharethrough deals can be pushed directly to a buyer's seat in DV360.

To get started, all advertisers have to do is accept the deal within the negotiation section in their DV360 interface. Full instructions are available on our support page here.

Enhanced PMPs

Sharethrough offers an array of custom and off-the-shelf PMP’s that filter inventory based on buyer’s KPIs, targeting and/or seasonality initiatives. Sharethrough’s focus on direct publisher integrations allows for better performance data on every placement and site within the Sharethrough exchange. The result is Sharethrough’s enhanced PMPs typically outperform both standard DSP optimizations that take longer to optimize campaigns since they do not account for historical performance data and outperform other SSPs that rely on more resold inventory, which does not provide the same transparency into placement-level performance.

To start activating Sharethrough’s enhanced PMPs in DV360, contact your Sharethrough representative or fill out our contact form here.

Click here to check out our catalogue of available seasonal, performance and audience custom Inventory Packages & PMPs.

Seller API

Google’s Display & Video 360 Seller API is now supported by Sharethrough, which provides advertisers with easier access to the latest Sharethrough PMPs and enhanced inventory packages that improve ad performance.

The integration saves buyers more time and reduces human error when activating Sharethrough deals for any ad type including video, display and native. Now, Sharethrough deals can be pushed directly to a buyer's seat in DV360.

To get started, all advertisers have to do is accept the deal within the negotiation section in their DV360 interface. Full instructions are available on our support page here.

Enhanced PMPs

Sharethrough offers an array of custom and off-the-shelf PMP’s that filter inventory based on buyer’s KPIs, targeting and/or seasonality initiatives. Sharethrough’s focus on direct publisher integrations allows for better performance data on every placement and site within the Sharethrough exchange. The result is Sharethrough’s enhanced PMPs typically outperform both standard DSP optimizations that take longer to optimize campaigns since they do not account for historical performance data and outperform other SSPs that rely on more resold inventory, which does not provide the same transparency into placement-level performance.

To start activating Sharethrough’s enhanced PMPs in DV360, contact your Sharethrough representative or fill out our contact form here.

Click here to check out our catalogue of available seasonal, performance and audience custom Inventory Packages & PMPs.
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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

Seller API

Google’s Display & Video 360 Seller API is now supported by Sharethrough, which provides advertisers with easier access to the latest Sharethrough PMPs and enhanced inventory packages that improve ad performance.

The integration saves buyers more time and reduces human error when activating Sharethrough deals for any ad type including video, display and native. Now, Sharethrough deals can be pushed directly to a buyer's seat in DV360.

To get started, all advertisers have to do is accept the deal within the negotiation section in their DV360 interface. Full instructions are available on our support page here.

Enhanced PMPs

Sharethrough offers an array of custom and off-the-shelf PMP’s that filter inventory based on buyer’s KPIs, targeting and/or seasonality initiatives. Sharethrough’s focus on direct publisher integrations allows for better performance data on every placement and site within the Sharethrough exchange. The result is Sharethrough’s enhanced PMPs typically outperform both standard DSP optimizations that take longer to optimize campaigns since they do not account for historical performance data and outperform other SSPs that rely on more resold inventory, which does not provide the same transparency into placement-level performance.

To start activating Sharethrough’s enhanced PMPs in DV360, contact your Sharethrough representative or fill out our contact form here.

Click here to check out our catalogue of available seasonal, performance and audience custom Inventory Packages & PMPs.
About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

About the Author

Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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