Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 10 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model. He has co-authored numerous programmatic specs with the IAB and is active in the industry. He has experience leading product, UX, analytics, business development, operations, marketing, publisher sales and engineering. He sits on the board of the directors of the IAB Tech Lab, helping guide their work to support the industry through technology standards and solutions.