Mark Siebert

Mark is an engineering manager at Sharethrough working with data driven optimizations and machine learning. Prior to Sharethrough, he worked at two startups, Lucidchart and Blue Matador (which he cofounded). Outside of software, he’s passionate about marine biology, cooking, and losing games of League of Legends.

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Smart Throttling: Sharethrough's Machine Learning Approach to Sustainable Adtech

In this post, we highlight an exciting feature of the Sharethrough Exchange that uses data-driven feedback loops and machine learning.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

Sharethrough Launches GreenPMP+™ to Further Reduce Emissions from Digital Campaigns

In this post, let’s learn more about GreenPMPs+™, what Green Media Products are, and how advertisers can avoid problematic placements.

Technical Level

What Marketers Should Look For When Evaluating Targeting Options In A Cookieless Era

In this post, we cover the shift to cookieless targeting, some of the major challenges, and how to evaluate cookieless targeting methods.

Technical Level

Top Reasons To Attend The 2024 Green Media Summit

Sustainability becomes more pressing than ever as time goes by. And no one industry remains unaffected - including digital media and advertising.

Technical Level

What the IAB’s Buyers.json and DemandChain Object mean for Supply Chain Transparency and the Fight Against Malvertising

In this post, we cover what malvertising is, how the IAB’s Buyers.json and DemandChain Object contribute to greater supply chain transparency.

Technical Level

Sam Vangelovski

The Effectiveness of Native Ads in Political Advertising: A Strategic Approach

Traditional methods, such as television and radio ads, may not be as effective in capturing the attention of the modern, digital audience.

Technical Level

Stacy Parkinson

The Art of Effective Onboarding: Welcoming a Dozen New Team Members in NYC

Recently, Sharethrough embarked on a journey of growth by onboarding a dozen new members, namely in the Sales and Customer Success teams.

Technical Level

Black History Month at Sharethrough: Spreading the Word Through Awareness and Education

February marks a time of reflection, celebration, and recognition as we commemorate Black History Month. It's a time to honor the contributions,

Technical Level

We Used AI To Analyze Trends from the 2024 Super Bowl Commercials

Advertisers that ponied up for a $7 million spot in Super Bowl LVIII had to have been thrilled with the record-breaking 123 million viewers..

Technical Level

2023 In Hindsight - A Year of Attention, Sustainability and Performance

Seals of quality and safety can be found in many things – and digital advertising is no exception. As advertisers want to make the most...

Technical Level

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