Melinda Staros

Melinda Staros is a former Research and Insights Director at Sharethrough. Today, she is a Senior UX Researcher at Google, with a focus on Analytics, Insights & Measurement.

All Posts—

Sharethrough Named Top Performing Exchange For Driving Quality Traffic

A new report by Nudge revealed that ad exchange Sharethrough drives higher quality post-click traffic than other non-social ad exchanges.

Technical Level

The Four Elements Of A Good Advertising Experience

Up until very recently, the modern advertising industry was built on the idea of making consumers interact with messages they didn’t want to see.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

Women's History Month: Taking Concrete Actions to Elevate Women in Ad Tech

We asked the women of Sharethrough about Womens History Month, what it means to them, and the challenges and opportunities available to women

Technical Level

7 Questions for Suzy Ryder, Chief Digital Officer of OMD UK, on Sustainability in Digital Advertising

Special guest Suzy Ryder, Chief Digital Officer of OMD UK, joins us for a candid discussion about sustainability in digital advertising.

Technical Level

How Advertisers can Maximize Attention Thanks to Sharethrough’s New Partnership with Adelaide

In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.

Technical Level

5 Key Factors for Publishers to Evaluate When Choosing their Supply Side Platform Partners

With over 30 existing SSPs how do publishers pick the best ad inventory monetization partners? We simplify the complex challenges into 5 factors.

Technical Level

Salsa, Sun, and Squad Goals: How Sharethrough's 2023 Kickoff Strengthened our Team Bonds

It's not every day that a company gets to pack their bags, leaving the office behind, and heading off to sunny Mexico...

Technical Level

5 Concerns ChatGPT and Advertising AI Need to Address

While there are many possible use cases for ChatGPT and other AI, there are some potential concerns with the methodology to consider.

Technical Level

5 Ways That ChatGPT and AI Can Help Advertisers

In this post, we cover 5 different use cases for ChatGPT and artificial intelligence (AI) to help advertisers now, and in the future.

Technical Level

9 Ways To Innovate With Video Ads On CTV

In this post, we cover what advertisers can do to maximize the performance of their video ad campaigns and return viewers’ attention to CTV.

Technical Level

Stacy Parkinson

Why Sharethrough Enables Employees to Work From Anywhere

Workplace flexibility has become a major discussion point in the world of post-covid work. Learn about Sharethrough's Work From Anywhere Program.

Technical Level

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