Melinda Staros

Melinda Staros is a former Research and Insights Director at Sharethrough. Today, she is a Senior UX Researcher at Google, with a focus on Analytics, Insights & Measurement.

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Sharethrough Named Top Performing Exchange For Driving Quality Traffic

A new report by Nudge revealed that ad exchange Sharethrough drives higher quality post-click traffic than other non-social ad exchanges.

Technical Level

The Four Elements Of A Good Advertising Experience

Up until very recently, the modern advertising industry was built on the idea of making consumers interact with messages they didn’t want to see.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

What to Expect at the Green Media Summit 2025: The Leading Event for Sustainability in Media

Get an inside look at what’s ahead for Green Media Summit 2025—the industry-first event for sustainability in digital advertising.

Technical Level

[Infographic] Sustainability in Focus: Advertiser and Consumer Trends for 2025

In this post, we cover some of the key findings from our recent research study about sustainability, with the full infographic included.

Technical Level

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

In today’s landscape, publishers have a variety of tools and strategies to become more efficient, and harbor a positive impact on the industry.

Technical Level

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

A new study commissioned by Equativ and Sharethrough, conducted by Forrester Consulting, sheds light on current ad tech landscape.

Technical Level

Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines.

Technical Level

Matthew Workman

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

Technical Level

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

Technical Level

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

Technical Level

Matthew Workman

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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