Sharethrough and Beeswax Announce Expansion of Their Partnership with Direct Integration

2
at
2
minutes
Technical Level
February 1, 2022
2
minutes
Technical Level
February 1, 2022
Sharethrough
Contributing Authors & Industry Leaders

Direct Integration

Accessing Sharethrough on the Beeswax DSP just got even easier. By expanding our direct integration with Beeswax, the industry's only custom programmatic buying platform, Beeswax users can now access Sharethrough’s publisher-direct supply of all ad types including video, display and native ads.

Enhancement Suite

Beeswax clients also receive the added benefit of Sharethrough’s enhancement technology that automatically helps improve the performance of standard video and display assets when targeting Sharethrough.

“We are very excited to expand our partnership with Beeswax to their savvy client base that expect customization at scale,” says Curt Larson, CPO at Sharethrough, “which is exactly what Sharethrough brings to the table with the unique way we enhance the performance of advertiser’s standard creative assets without causing more work for media buyers.”

Enhance Video Ads with Dynamic Captions

Our Sharethrough enhancement technology applies research on human consumption behaviors and human cognition to improve the way standard ads are displayed to the end consumer - such our Dynamic Captions product, which automatically adds captions to video ads that run in environments where consumers typically keep their device on mute.

Sharethrough's Dynamic Video Captions are a First To-Market feature where captions animate in the headline space, increasing comprehension by 56%.

Enhance Banner Ad Performance with Enhanced Display

Banners that target the Sharethrough are automatically enhanced with default or customizable headlines that are proven to both increase click-thru rates by up to 7x higher than industry average and deliver 2.5X higher message comprehension.

Sharethrough's TrueTemplate Technology automatically renders a better looking ad every time by matching ads to the surrounding content.

Get Started

Getting started is easy and with the direct Beeswax integration, Sharethrough enhancements require no additional work from advertisers. For more information on how to target Sharethrough in Beeswax, follow our support page here or contact your Sharethrough representative.

Direct Integration

Accessing Sharethrough on the Beeswax DSP just got even easier. By expanding our direct integration with Beeswax, the industry's only custom programmatic buying platform, Beeswax users can now access Sharethrough’s publisher-direct supply of all ad types including video, display and native ads.

Enhancement Suite

Beeswax clients also receive the added benefit of Sharethrough’s enhancement technology that automatically helps improve the performance of standard video and display assets when targeting Sharethrough.

“We are very excited to expand our partnership with Beeswax to their savvy client base that expect customization at scale,” says Curt Larson, CPO at Sharethrough, “which is exactly what Sharethrough brings to the table with the unique way we enhance the performance of advertiser’s standard creative assets without causing more work for media buyers.”

Enhance Video Ads with Dynamic Captions

Our Sharethrough enhancement technology applies research on human consumption behaviors and human cognition to improve the way standard ads are displayed to the end consumer - such our Dynamic Captions product, which automatically adds captions to video ads that run in environments where consumers typically keep their device on mute.

Sharethrough's Dynamic Video Captions are a First To-Market feature where captions animate in the headline space, increasing comprehension by 56%.

Enhance Banner Ad Performance with Enhanced Display

Banners that target the Sharethrough are automatically enhanced with default or customizable headlines that are proven to both increase click-thru rates by up to 7x higher than industry average and deliver 2.5X higher message comprehension.

Sharethrough's TrueTemplate Technology automatically renders a better looking ad every time by matching ads to the surrounding content.

Get Started

Getting started is easy and with the direct Beeswax integration, Sharethrough enhancements require no additional work from advertisers. For more information on how to target Sharethrough in Beeswax, follow our support page here or contact your Sharethrough representative.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

Direct Integration

Accessing Sharethrough on the Beeswax DSP just got even easier. By expanding our direct integration with Beeswax, the industry's only custom programmatic buying platform, Beeswax users can now access Sharethrough’s publisher-direct supply of all ad types including video, display and native ads.

Enhancement Suite

Beeswax clients also receive the added benefit of Sharethrough’s enhancement technology that automatically helps improve the performance of standard video and display assets when targeting Sharethrough.

“We are very excited to expand our partnership with Beeswax to their savvy client base that expect customization at scale,” says Curt Larson, CPO at Sharethrough, “which is exactly what Sharethrough brings to the table with the unique way we enhance the performance of advertiser’s standard creative assets without causing more work for media buyers.”

Enhance Video Ads with Dynamic Captions

Our Sharethrough enhancement technology applies research on human consumption behaviors and human cognition to improve the way standard ads are displayed to the end consumer - such our Dynamic Captions product, which automatically adds captions to video ads that run in environments where consumers typically keep their device on mute.

Sharethrough's Dynamic Video Captions are a First To-Market feature where captions animate in the headline space, increasing comprehension by 56%.

Enhance Banner Ad Performance with Enhanced Display

Banners that target the Sharethrough are automatically enhanced with default or customizable headlines that are proven to both increase click-thru rates by up to 7x higher than industry average and deliver 2.5X higher message comprehension.

Sharethrough's TrueTemplate Technology automatically renders a better looking ad every time by matching ads to the surrounding content.

Get Started

Getting started is easy and with the direct Beeswax integration, Sharethrough enhancements require no additional work from advertisers. For more information on how to target Sharethrough in Beeswax, follow our support page here or contact your Sharethrough representative.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

About the Author

Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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