← Back to Case Studies

Native

Deliver on any campaign strategy with native ads that perfectly match the form and function of any site.

All Case Studies—

Food & Beverage

Sharethrough’s Native Ads Deliver Top Lift in Offline Sales for Sparkling Ice

By leveraging Sharethrough’s native ads, Sparkling Ice increased all branding metrics with a higher percent sales lift per household

Hulu Establishes Themselves as a Destination for Premium Original Content

By targeting a more mature audience, Hulu drove viewership throughout season one of Chance with video distribution and content integrations.

Hilton Converted Banners to Native to Drive Booking During Flash Sale

Sharethrough converted the Hilton's headline and thumbnail assets into Native Display Ads that clicked directly to the brand’s page.

Herbal Essences

Herbal Essences Goes Back To The Basics With A New Line Of Products

Herbal Essences' wanted to drive awareness of their new line Bio:Renew which offers nine collections of shampoos, conditioners and stylers.

Harvard Business School

Harvard Business School Runs Native Display Through AppNexus

Harvard Business School Runs Native Display Through AppNexus To Drive Users To Learn More About Their Executive Education Program.

HP Drives Awareness and Purchase Intent By Converting Banners to Native Display

By converting their banner assets into Native Display ads and adding Native to their media mix, HP was able to increase brand awareness.

H&M Uses Native To Promote An Exclusive Offer Across A Course Of 4 Days

H&M Club used Sharethrough to drive traffic to a sign up page. The site contained a promotion available for 4 days only.

Food & Beverage

Glad Distributes Recipe Content From Influencer Ayesha Curry

For their food protection campaign, Glad wanted to increase awareness & consideration amongst foodies by running a series of recipes.

Food & Beverage

General Mills Raises Awareness of Blasted Shreds Cereal Launch

General Mills looked to Sharethrough to help support the launch and raise awareness of their new cereal product - Blasted Shreds.

G.H. Bass Drives Users To Explore New Spring Shoe Styles

GH Bass was looking to drive awareness and ultimately sales of their Weejuns spring collection with units featured four different thumbnails.

Ford Promoted an Infographic Around Back to School That Provided Tips and Tricks for Moms

In order to reach moms during back-to-school timing, Ford created an inspirational infographic that shared a variety of tips and tricks for moms.

FIAT Promoted Positive Reviews of the All New FIAT 500X to Generate Awareness of the Vehicle Launch

FIAT wanted to generate awareness of positive press around the all new FIAT 500X to a very broad audience and promoted 20+ articles in 4 week.

Elysium Delivered Successful Conversions By Educating Their Audience About Aging

Elysium wanted to drive qualified traffic to their website and engage users to sign up for a subscription vitamin service.

Diesel Drives Video Views Of Their Preroll Spot

Diesel partnered with Sharethrough because they wanted drive awareness and video views across premium sites of their new collection.

Dell Drove Engagement Among Senior IT Decision Makers

Dell was looking to drive brand loyalty and shift perceptions among Senior IT Decision Makers about Dell EMC's innovation.

Lyft Drove Awareness To Gain Market Share And Become The Best Rideshare Service

Lyft partnered with Sharethrough Ad Labs to create custom video galleries that were distributed along with short for video.

Cadillac Generated Brand Awareness With a Custom Mobile Quiz

Cadillac created a custom mobile quiz with a well-known publisher that they wanted to push out to a larger audience through a custom content card

Comedy Central Increased Awareness and Viewership of Broad City Premiere

Comedy Central had two different videos to distribute- one leading up to the premiere and one that ran on premiere day.

Food & Beverage

Sharethrough Creates Custom Quiz Card for Coca-Cola Freestyle

Coca-Cola wanted to highlight the customization options available with their Freestyle machines but didn't have content that achieved it.

Food & Beverage

Clos19 Drove Awareness and Consideration of a New Brand

Clos19 is a new retail lifestyle brand that champions and inspires the Art of Hosting. They ran Native Display to promote their new brand launch.

Cisco Applied An Audience First Focus To Shift Brand Perception

Cisco tried a new approach to full-funnel campaigns, applying an audience-first focus to shift their brand perception from giant to leader.

Food & Beverage

Chipotle Amplifies Press Surrounding a PR Problem

Chipotle CEO apologized on the TODAY after health scares and promised stringent new guidelines to protect patrons from any future health issues.

Chevrolet Silverado Truck Sustainment

Continue to generate awareness with updated messaging to male consumers around the Chevrolet Silverado through native display.

ChefSteps Distributed PR Articles & Site Content to Drive Awareness

ChefSteps promoted a combination of PR articles and site content and tested multiple creative variables to optimize the best results.

Food & Beverage

California Almonds

California Almonds Uses Native Display to Drive Consumer Awareness

California Almonds wanted to raise awareness of the health benefits of almonds among consumers by driving them to their site.

Cadillac Supports Launches of 2019 XT4 and CT6 with PR Reviews

Cadillac was looking to drive awareness of the 2019 model launches of both their CT6 and XT4 vehicles. They set out to increase awareness.

Cadillac Promoted Multiple Pieces of Positive Press With an Always on Strategy

Cadillac activated a always on strategy to extend the reach of positive press by promoting over 250+ articles regarding their suite of cars.

CDW Promoted Sponsored Articles Driving Traffic Directly To The Article Pages

CDW wanted to increase awareness of its services and solutions within key segment areas and influece the perception of the brand.

Bvlgari Drives Awareness of New Product B.zero1 With Custom Shoppable Video Card

Bvlgari wanted to drive awareness and engagement of their new product line, B.zero1 by promoting videos with model Bella Hadid.

Businessolver Drives Traffic To Sponsored Content

Businessolver utilized Sharethrough to promote their co-created articles with the Washington post, driving users directly to the articles.

Redken Partners With Sharethrough to Distribute Site Content to Engaging Users

Redken worked with Sharethrough to be considered the go to destination for color care and highlight Redken as the haircare authority.

Avanir Drives Awareness Of A New Migraine Treatment

With Sharethrough, Avanir was able to leverage banner assets that drove consumers directly to the Avanir site so they could learn more.

American Express

American Express Travel

American Express Travel Leisure Services (TLS) promoted their special cruise deals through Sharethrough via self-serve programmatic.

Airbnb Amplifies Both PR and Video to Create Mass Awareness

Airbnb wanted to create buzz around their new Trips product launch, coinciding with a keynote announcement and massive PR push.

Land Rover Amplifies PR to Support the 2018 Range Rover Velar

To support the 2018 Range Rover Velar, Land Rover worked with Sharethrough to amplify a variety of 3rd Party PR reviews from trusted publishers.

Jeep Distributes Owned PR For 2018 Jeep Wrangler Launch

To support the launch of the 2018 Jeep Wrangler, Jeep sought to distribute owned PR to in-market auto shoppers and Jeep enthusiasts.

Jaguar Amplifies PR to Support the 2018 F-Type

To support the 2018 F-Type, Jaguar worked with Sharethrough to amplify a variety of 3rd Party PR reviews from trusted publishers.

Volkswagen Article Amplification

Volkswagen achieved efficient clicks to the Edmunds landing page in order to showcase reviews of the all new 2020 VW Atlas Cross Sport.

Verizon Visible Drives Efficient Cost Per Site Visits

Verizon Visible and Sharethrough partnered to drive an efficient Cost Per Site Vist, (1 visit in 30 minutes), to the Visible landing page.

Verizon Drove Traffic and Awareness

By turning banners into Native Display, Verizon programmatically increased awareness and site traffic to the Samsung Galaxy S8 device page.

University of Phoenix

University of Phoenix Drives Most Efficient and Qualified Traffic

Sharethrough worked with UofP and The Trade Desk to craft an evolving PMP that adapted to maximize delivery on sites and audiences that drove the

Uber Uses Influencers To Increase Interest In Riding

Sharethrough converted custom content pieces into Native, with real life stories, to showcase how beneficial it is to use the rideshare service.

Uber Demonstrates Ways They Positively Impact Society

Generate engagement, promote brand interaction for further involvement and demonstrate the positive impact Uber has on people's lives.

Tiffany & Co. Converts Their Banners Into Native

Tiffany & Co. sent all their PSD banners to Sharethrough to write appropriate headlines that conveyed their message but in native ad formats.

Theraflu Uses Native Display To Achieve High Viewability

Theraflu and Sharethrough partnered to deliver a highly viewable campaign by leveraging Sharethrough's self-serve platform.

The Home Depot Drives Users To Explore Featured Products

The Home Depot was looking to drive users to their grill and outdoor power tool pages to encourage them to visit in store and purchase.

Southwest Airlines

Southwest Airlines Banners to Native 3-Day Sale

Southwest wanted to reach travel intenders to promote a 3-day sale on routes with the goal of getting travelers to search on their website.

Sharethrough Outperforms All Native Partners

Sharethrough partnered with Macy's and beat out all other Native partners during a test campaign running a native carousel unit.

REI Drives Awareness And Views Of Co-Produced Short Film

REI worked with Sharethrough to distribute Paul's story as well as PR pickup that the story received from social media and USA Today.

REI Raises Awareness Of Their #OptOutside Campaign During The Holidays

REI took encouraged users during the holiday season to Opt Outside on Black Friday and spend time with loved ones rather than hitting the stores.

Nissan Sentra Promotes Press Review Videos

Nissan Sentra leveraged Sharethrough to drive qualified site traffic and promote Press Review videos, with a goal to drive awareness.

Net-A-Porter Drives Site Traffic From a Highly Engaged Audience

Sharethrough & Net-A-Porter partnered on a native display campaign inclusive of both display & high impact carousel units.

Nest Uses Native to Share Information on Energy Savings & Fire Prevention

Nest used native placements to generate awareness about fire prevention and energy savings, while also driving consumers back to their site.

Nest Drove Awareness & Favorability With Positive Reviews

Nest amplified positive PR reviews of their thermostat with native placements in-feed to drive awareness across their target audience.

Microsoft Windows

Microsoft Windows Drives Efficient CPC with Native Display

Microsoft Windows and Sharethrough partnered on a Native Display campaign in order to drive an efficient CPC through campaign optimizations.

Metro by T-Mobile

Metro by T-Mobile Uses Native Display to Drive Sign Ups For Mobile Plans

Metro by T-Mobile partnered with Sharethrough to run Native Display in order to drive sign ups for mobile plans and phone purchases.

Metro by T-Mobile

Metro by T-Mobile Uses Native Display to Drive Engaged Visits

Metro by T-Mobile targeted Sharethrough PMPs focused on engagement and tailored to audiences interested in money-saving and tech enthusiasts.

JPMC Promotes Business Banking Content Articles

The JPMC Business Banking LOB leveraged Native Display on the Sharethrough exchange in order to promote engagement with articles.

Hinge Uses Native Display to Amplify Positive PR Articles

Hinge uses Sharethrough as an always-on partner to amplify organic PR articles to generate awareness and drive consideration of the dating app.

Florida Blue Enhanced Standard Banners

Florida Blue ran Native Display in order to speak to business owners in key Florida DMAs to showcase their employee insurance choices.

Disney+ Drives Awareness and Sign Ups for Brand Launch

Disney wanted to dominate the cultural and entertainment news cycle about the launch of its new streaming service Disney+.

Astellas Uses Native Display to Drive Qualified Traffic to Site

Astellas ran an unbranded Native Display campaign with Sharethrough for MYRBETRIQ® to drive qualified audiences to site.

AT&T Drives Upper Funnel Awareness For Business LOB

AT&T and Sharethrough partnered to drive upper funnel awareness of the AT&T Business LOB in order to drive quality site traffic.

American Express

AMEX Runs Native Display Across Multiple Lines of Business

AMEX was approved to start running Sharethrough Native Display across multiple lines of business including personal savings, and more.