Net-A-Porter Drives Site Traffic From a Highly Engaged Audience

Strategy

Sharethrough & Net-A-Porter partnered on a native display campaign inclusive of both display & high impact carousel units. The Sharethrough exchange optimized and delivered the NET-A-PORTER creative to a highly engaged audience likely to take action and visit the site. With optimizations towards high CTR, this campaign exceeded the CTR benchmark and drove quality traffic to the Net-A-Porter landing page. Due to the success of this campaign, Net-A-Porter renewed their partnership with Sharethrough and will continue to run campaigns centered around key fashion moments.