← Back to Case Studies

General Mills Raises Awareness of Blasted Shreds Cereal Launch

Food & Beverage

Strategy

General Mills looked to Sharethrough to help support the launch of their new cereal product - Blasted Shreds. They wanted to raise awareness of the product among moms and shoppers of competitive cereals. To accomplish this, Sharethrough ran Native Display ads that included both the product name and key brand messages directly in the headline, as these strategies are proven to increase brand and message awareness among readers. The ads were targeted to a mix of moms and purchasers of competitive cereals across Sharethrough's network.

Audience

Moms

Campaign Goals

Product Launch, Raise Awareness

Ad Format

Native

Creative Type

Product Page

Download PDF
View in generator
Build your own

Contact Us

Are you reaching out because of a job offer? If so, please visit this page this page before submitting your message. Thanks!
Thank you! Confirming your submission has been received. A Sharethrough representative will get back to you as soon as possible.
Oops! Something went wrong while submitting the form.
Sharethrough & Equativ are Merging! Learn More →