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Comedy Central Increased Awareness and Viewership of Broad City Premiere

Entertainment

Strategy

Comedy Central had two different videos to distribute- one leading up to the premiere and one that ran on premiere day. After the premiere, Sharethrough rotated in different pieces of positive press, including reviews, to boost continued viewership.

Audience

Millennials

Campaign Goals

Product Launch, Raise Awareness, Video Views

Ad Format

Native

Creative Type

PR, Short-Form Video, TV/Pre-Roll Spot, Text/Caption Video

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