← Back to Case Studies

AT&T Drives Upper Funnel Awareness For Business LOB

Telecom

Strategy

AT&T and Sharethrough partnered to drive upper funnel awareness of the AT&T Business LOB. AT&T leveraged Native Display in order to drive quality site traffic to the Business Internet Plans landing page. Targeting for this campaign included Tech Enthusiasts which were reached through contextual alignment on a custom Sharethrough Deal ID. Through weekly optimizations Sharethrough and AT&T delivered a successful campaign with a CTR 2.9x higher than benchmark. Viewability also significantly exceeded benchmark for this campaign.

Audience

IAB Digital Interest, DSP - Xandr

Campaign Goals

Awareness, CTR

Ad Format

Native

Creative Type

Native Display

Download PDF
View in generator
Build your own

Contact Us

Are you reaching out because of a job offer? If so, please visit this page this page before submitting your message. Thanks!
Thank you! Confirming your submission has been received. A Sharethrough representative will get back to you as soon as possible.
Oops! Something went wrong while submitting the form.
Sharethrough & Equativ are Merging! Learn More →