← Back to Case Studies

Cadillac Supports Launches of 2019 XT4 and CT6 with PR Reviews



Cadillac was looking to drive awareness of the 2019 model launches of both their CT6 and XT4 vehicles. They set out to increase awareness by promoting positive reviews and PR articles from trusted publishers like Motor Trend, Car and Driver, Edmunds and KBB to communicate key attributes and messages to an in-market audience. To achieve success, Sharethrough ran Native Display ads that drove audiences to the PR articles where they could further engage with content about the vehicles. To aid awareness, Sharethrough wrote headlines that included both the model name as well as the brand's key messages directly in the headlines, where we know users are reading.


Affluent Consumers, High Household Income, In-Market, Luxury

Campaign Goals

Product Launch, Raise Awareness

Ad Format


Creative Type


Download PDF
View in generator
Build your own

Contact Us

Are you reaching out because of a job offer? If so, please visit this page this page before submitting your message. Thanks!
Thank you! Confirming your submission has been received. A Sharethrough representative will get back to you as soon as possible.
Oops! Something went wrong while submitting the form.
Sharethrough & Equativ are Merging! Learn More →