To support the launch of the 2018 Jeep Wrangler, Jeep sought to distribute owned PR to in-market auto shoppers and Jeep enthusiasts. To accomplish this, they ran native display ads showcasing images of the 2018 model with headlines that communicated a key message that would appeal to both shoppers and fans of Jeep - "all new, yet instantly recognizable." The ads drove to a PR release that communicated the Wrangler's new features.
In-Market
Raise Awareness, Product Launch
Native
PR
