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Sharethrough Outperforms All Native Partners



Sharethrough beat out all other Native partners during a test campaign running a native carousel unit. The Macy’s team was eager to re-run this unit which was created from standard banners. There were two creative variations, Fragrances and Cosmetics. Both carousel units exceeded CTR benchmark driving to the Macy's C&F "shop now" product page.



Campaign Goals


Ad Format


Creative Type

Native Carousel

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