Higher Percent Sales Lift per Household
Higher Dollar Lift per Household
Higher Lift than CPG Average
Sparkling Ice, a sparkling water brand, was looking to increase HH penetration with non-customers and increase buy rate from current customers. Sparkling Ice created dynamic creative messaging tailored to 4 audience segments delivered through Sharethrough’s native ads. IRi tracked the impact on in-store sales of Sparkling Ice for each media partner, including Sharethrough. Compared to other media partners, Sharethrough was one of the top 2 drivers of sales lift.
Raise Awareness, Increase HH Penetration for Non-Customers, Increase Buy Rate for Current Customers
Our TrueTemplate™ Tech delivers better fitting ads by automatically analyzing the surrounding environment of the ad to match size, fonts & colors. With TrueTemplate™ Tech, Sharethrough native ads delivered on the same sites as the competition deliver a 2.8x higher CTR.
By leveraging Sharethrough’s native ads to their campaign, Sparkling Ice increased all branding metrics and saw a top lift in offline sales.
Compared to the average of the other media partners, the results revealed that Sharethrough's native ads delivered a 44% higher percent sales lift per household and 40% higher dollar lift per household. Additionally, they delivered a 7x higher lift than CPG average!
Based on these results, Sparkling Ice renewed their partnership with Sharethrough.