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Disney+ Drives Awareness and Sign Ups for Brand Launch

Entertainment

Strategy

Disney wanted to dominate the cultural and entertainment news cycle about the launch of its new streaming service Disney+. To do so, Disney invested in a large partnership with Sharethrough to seamlessly fit in with how their audience consumes content online. They ran multiple creatives that each focused on a specific show, movie or category available on Disney+ like Pixar, Marvel, Frozen, the Mandalorian and more. Creatives drove to disneyplus.com to learn more and sign up. The campaign was a huge success, driving both awareness for Disney+ and sign ups that met Disney's CPA goals.

Audience

Millennials, Baby Boomers, Parents

Campaign Goals

Raise Awareness, Product Launch, Direct Response

Ad Format

Native

Creative Type

Banner to Native

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