Sharethrough launches Green PMPs, part of the Green Media Products initiative in partnership with Scope3, becoming the first SSP to offer advertisers a way to fully offset CO2 emissions from ad impressions via carbon removal projects.
Based on the supply path carbon footprint, measured and modeled by Scope3’s accurate and advanced technology, a CPM fee is allocated to offset carbon by working with organizations specializing in carbon offsetting. Sharethrough will deliver your campaigns on direct & premium publishers. Direct supply paths further reduce carbon emissions. Sharethrough is ranked as one of the Top 3 Global Ad Exchange for Directness & Scale according to Jounce Media.
of consumers will favor brands that are actively working to reduce their carbon emissions. *Source: Havas Meaningful Brands Study.
of consumers believe brands play a more important role than governments to create a better future. *Source: Havas Meaningful Brands Study.
of consumers are willing to reduce their own time online to offset carbon footprint. Source: Based on Sharethrough Research on 1,000 people: “Consumer Understanding of Internet Carbon Emission, May 2022"
With direct integrations in all major DSPs, buyers can access Sharethrough and benefit from immediately-increased performance and results by simply adding Sharethrough as a supply source — for display, video, and native.
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