Sharethrough Leads By Example

Nothing demonstrates our work more than real-world examples. The case studies below illustrate how Sharethrough increases brand awareness, visibility and performance for their clients.

Featured Case Studies—

Recent Customer Success Stories

Technology

By

Microsoft Windows

Microsoft Windows Drives Efficient CPC with Native Display

Microsoft Windows and Sharethrough partnered on a Native Display campaign in order to drive an efficient CPC through campaign optimizations.

Native

Automotive

By

Nissan

Nissan Sentra Promotes Press Review Videos

Nissan Sentra leveraged Sharethrough to drive qualified site traffic and promote Press Review videos, with a goal to drive awareness.

Native

Food & Beverage

By

Stella Artois

Stella Artois Amplifies Video Assets Efficiently

Stella Artois targeted Sharethrough as a supply source on the Open Exchange to efficiently amplify their existing video assets programmatically.

Video

All Case Studies—

Hulu Establishes Themselves as a Destination for Premium Original Content

By targeting a more mature audience, Hulu drove viewership throughout season one of Chance with video distribution and content integrations.

Hilton Converted Banners to Native to Drive Booking During Flash Sale

Sharethrough converted the Hilton's headline and thumbnail assets into Native Display Ads that clicked directly to the brand’s page.

Food & Beverage

Hillshire Snacking

Hillshire Snacking Targets Food & Lifestyle Readers

To drive awareness of their Small Plates product line, Hillshire Snacking distributed: 15 OLV spots in Sharethrough's Native Video product.

Herbal Essences

Herbal Essences Goes Back To The Basics With A New Line Of Products

Herbal Essences' wanted to drive awareness of their new line Bio:Renew which offers nine collections of shampoos, conditioners and stylers.

Harvard Business School

Harvard Business School Runs Native Display Through AppNexus

Harvard Business School Runs Native Display Through AppNexus To Drive Users To Learn More About Their Executive Education Program.

Harrods Used Sharethrough To Promote Their Partnership With Dolce & Gabbana

To celebrate a truly iconic design house, D&G & Harrods partnered with Sharethrough to distribute video content across native inventory.

HP Drives In-Store Foot Traffic and Increases Awareness

By converting their traditional pre-roll tv spot assets into Native Video ads, HP used learnings from past campaigns and study results.

HP Drives Awareness and Purchase Intent By Converting Banners to Native Display

By converting their banner assets into Native Display ads and adding Native to their media mix, HP was able to increase brand awareness.

H&M Uses Native To Promote An Exclusive Offer Across A Course Of 4 Days

H&M Club used Sharethrough to drive traffic to a sign up page. The site contained a promotion available for 4 days only.

The Sharethrough Blog—

Industry Updates Worth Your Attention

October 22, 2021

Behind Headlines: 180 Seconds in Ad Tech — Search Ads, Strings, & Smart TVs

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about search ads for mobile apps, browser updates, and Smart TV data.

Technical Level

October 15, 2021

Behind Headlines: 180 Seconds in Ad Tech — Privacy, Policy, & Supply Chain Issues

This week in Behind Headlines: 180 Seconds in Ad Tech we’re chatting about user privacy updates, policy changes, and supply chain issues.

Technical Level

October 8, 2021

Behind Headlines: 180 Seconds in Ad Tech — Two Big Blows to Facebook

For this week's Behind Headlines, we’re covering 2 setbacks with Facebook, an acquisition, shoppable video ads, the latest with FLoC & GDPR.

Technical Level

October 1, 2021

Behind Headlines: 180 Seconds in Ad Tech — TikTok’s Big Milestone & Google’s New Conversion Model

This week we’re covering TikTok’s big announcements, what's new with Google, Zoom's dissolution of acquisition deal with Five9.

Technical Level

September 29, 2021

[Video] What Is Programmatic Advertising?

The way we consume video content has changed for good. Watch Dan Greenberg share key insights on the evolution of video consumption.

Technical Level

September 24, 2021

Behind Headlines: 180 Seconds in Ad Tech — Gimme! Gimme! Gimme! Ad Transparency

This week, we're covering new developments in ads; from self-serve options to new players and features built for greater transparency.

Technical Level

September 17, 2021

Behind Headlines: 180 Seconds in Ad Tech — DoorDash vs NYC: War on Customer Data Sharing

This week we’re covering the upcoming release of iOS 15, DoorDash’s lawsuit against NYC, TransUnion’s new acquisition & more on mobile gaming.

Technical Level

Vanessa Purchio

September 14, 2021

Will the Feed Transform the Way We Consume TV Content?

While the industry is shifting into a new streaming format via CTV, human behavior is also changing, partly due to the influence of social media.

Technical Level

September 10, 2021

Behind Headlines: 180 Seconds in Ad Tech — Mobile Gaming & Video Consumption Trends on the Rise

This week in Behind Headlines: 180 Seconds in Ad Tech we cover secret arrangements as well as mobile gaming and video consumption trends.

Technical Level