Sharethrough Leads By Example

Nothing demonstrates our work more than real-world examples. The case studies below illustrate how Sharethrough increases brand awareness, visibility and performance for their clients.

Featured Case Studies—

Recent Customer Success Stories

Technology

By

Microsoft Windows

Microsoft Windows Drives Efficient CPC with Native Display

Microsoft Windows and Sharethrough partnered on a Native Display campaign in order to drive an efficient CPC through campaign optimizations.

Native

Automotive

By

Nissan

Nissan Sentra Promotes Press Review Videos

Nissan Sentra leveraged Sharethrough to drive qualified site traffic and promote Press Review videos, with a goal to drive awareness.

Native

Food & Beverage

By

Stella Artois

Stella Artois Amplifies Video Assets Efficiently

Stella Artois targeted Sharethrough as a supply source on the Open Exchange to efficiently amplify their existing video assets programmatically.

Video

All Case Studies—

Hulu Establishes Themselves as a Destination for Premium Original Content

By targeting a more mature audience, Hulu drove viewership throughout season one of Chance with video distribution and content integrations.

Hilton Converted Banners to Native to Drive Booking During Flash Sale

Sharethrough converted the Hilton's headline and thumbnail assets into Native Display Ads that clicked directly to the brand’s page.

Food & Beverage

Hillshire Snacking

Hillshire Snacking Targets Food & Lifestyle Readers

To drive awareness of their Small Plates product line, Hillshire Snacking distributed: 15 OLV spots in Sharethrough's Native Video product.

Herbal Essences

Herbal Essences Goes Back To The Basics With A New Line Of Products

Herbal Essences' wanted to drive awareness of their new line Bio:Renew which offers nine collections of shampoos, conditioners and stylers.

Harvard Business School

Harvard Business School Runs Native Display Through AppNexus

Harvard Business School Runs Native Display Through AppNexus To Drive Users To Learn More About Their Executive Education Program.

Harrods Used Sharethrough To Promote Their Partnership With Dolce & Gabbana

To celebrate a truly iconic design house, D&G & Harrods partnered with Sharethrough to distribute video content across native inventory.

HP Drives In-Store Foot Traffic and Increases Awareness

By converting their traditional pre-roll tv spot assets into Native Video ads, HP used learnings from past campaigns and study results.

HP Drives Awareness and Purchase Intent By Converting Banners to Native Display

By converting their banner assets into Native Display ads and adding Native to their media mix, HP was able to increase brand awareness.

H&M Uses Native To Promote An Exclusive Offer Across A Course Of 4 Days

H&M Club used Sharethrough to drive traffic to a sign up page. The site contained a promotion available for 4 days only.

The Sharethrough Blog—

Industry Updates Worth Your Attention

Vanessa Purchio

September 14, 2021

Will the Feed Transform the Way We Consume TV Content?

While the industry is shifting into a new streaming format via CTV, human behavior is also changing, partly due to the influence of social media.

Technical Level

September 10, 2021

Behind Headlines: 180 Seconds in Ad Tech — Mobile Gaming & Video Consumption Trends on the Rise

This week in Behind Headlines: 180 Seconds in Ad Tech we cover secret arrangements as well as mobile gaming and video consumption trends.

Technical Level

September 3, 2021

Behind Headlines: 180 Seconds in Ad Tech — Consolidation, Fraud & Testing New Products

This week, we’re covering more of ad tech’s consolidation efforts, another massive CTV fraud scheme and brand new products on the market.

Technical Level

August 27, 2021

Behind Headlines: 180 Seconds in Ad Tech — Dismiss, Amend, Repeat!

This week we’re covering a new merger, a 100 million upfront success story, and the plethora of lawsuits simultaneously taking place in ad tech.

Technical Level

August 20, 2021

Behind Headlines: 180 Seconds in Ad Tech — Expanding Capabilities & Partnerships

This week in Behind Headlines: We’re covering a new streaming service, partnerships, capitalizing on CTV and trouble for a potential IPO.

Technical Level

August 13, 2021

Behind Headlines: 180 Seconds in Ad Tech — Fraud in CTV & Focus on Privacy

This week in Behind Headlines: 180 Seconds in Ad Tech we’re covering acquisitions, CTV fraud, privacy sandbox updates, and a new DSP launch.

Technical Level

Vanessa Purchio

August 12, 2021

[Video] Why a Human-Centric Programmatic Strategy Can Unlock Ad Performance

Listen to Curt Larson share how advertisers can adopt a human-centric programmatic strategy to improve ad performance without added costs.

Technical Level

Reducing Fraud & Increasing Transparency with App-Ads.txt

Last year, the IAB Tech Lab released the specs for app-ads.txt in an effort towards reducing fraud and increasing transparency.

Technical Level

Behind Headlines: 180 Seconds in Ad Tech — The Metaverse & Google Under Fire

This week in Behind Headlines: 180 we're covering the Metaverse, Google's antitrust suit, streaming viewership and new ad formats.

Technical Level