Sharethrough Leads By Example

Nothing demonstrates our work more than real-world examples. The case studies below illustrate how Sharethrough increases brand awareness, visibility and performance for their clients.

Featured Case Studies—

Recent Customer Success Stories

Technology

By

Microsoft Windows

Microsoft Windows Drives Efficient CPC with Native Display

Microsoft Windows and Sharethrough partnered on a Native Display campaign in order to drive an efficient CPC through campaign optimizations.

Native

Automotive

By

Nissan

Nissan Sentra Promotes Press Review Videos

Nissan Sentra leveraged Sharethrough to drive qualified site traffic and promote Press Review videos, with a goal to drive awareness.

Native

Food & Beverage

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Stella Artois

Stella Artois Amplifies Video Assets Efficiently

Stella Artois targeted Sharethrough as a supply source on the Open Exchange to efficiently amplify their existing video assets programmatically.

Video

All Case Studies—

Hulu Establishes Themselves as a Destination for Premium Original Content

By targeting a more mature audience, Hulu drove viewership throughout season one of Chance with video distribution and content integrations.

Hilton Converted Banners to Native to Drive Booking During Flash Sale

Sharethrough converted the Hilton's headline and thumbnail assets into Native Display Ads that clicked directly to the brand’s page.

Food & Beverage

Hillshire Snacking

Hillshire Snacking Targets Food & Lifestyle Readers

To drive awareness of their Small Plates product line, Hillshire Snacking distributed: 15 OLV spots in Sharethrough's Native Video product.

Herbal Essences

Herbal Essences Goes Back To The Basics With A New Line Of Products

Herbal Essences' wanted to drive awareness of their new line Bio:Renew which offers nine collections of shampoos, conditioners and stylers.

Harvard Business School

Harvard Business School Runs Native Display Through AppNexus

Harvard Business School Runs Native Display Through AppNexus To Drive Users To Learn More About Their Executive Education Program.

Harrods Used Sharethrough To Promote Their Partnership With Dolce & Gabbana

To celebrate a truly iconic design house, D&G & Harrods partnered with Sharethrough to distribute video content across native inventory.

HP Drives In-Store Foot Traffic and Increases Awareness

By converting their traditional pre-roll tv spot assets into Native Video ads, HP used learnings from past campaigns and study results.

HP Drives Awareness and Purchase Intent By Converting Banners to Native Display

By converting their banner assets into Native Display ads and adding Native to their media mix, HP was able to increase brand awareness.

H&M Uses Native To Promote An Exclusive Offer Across A Course Of 4 Days

H&M Club used Sharethrough to drive traffic to a sign up page. The site contained a promotion available for 4 days only.

The Sharethrough Blog—

Industry Updates Worth Your Attention

Behind Headlines: 180 Seconds in Ad Tech — CTV Deals & Platform Safety For Users

This week in Behind Headlines: 180 Seconds in Ad Tech we’re focusing on CTV, IPOs, platform safety and privacy sandbox updates.

Technical Level

[Video] Do We Have Your Attention? Shifts in Human Behaviour & Video Consumption Trends

The way we consume video content has changed for good. Watch Dan Greenberg share key insights on the evolution of video consumption.

Technical Level

Behind Headlines: 180 Seconds in Ad Tech — The Acquisition Hype Continues

This week in Behind Headlines: 180 Seconds in Ad Tech we’re focusing on the big acquisition announcements that happened this week.

Technical Level

Behind Headlines: 180 Seconds in Ad Tech — New Strategies For SSPs

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about brand safety audits, new SSP strategies, acquisitions & partnerships.

Technical Level

Vanessa Purchio

Sharethrough Introduces Dynamic Video Captions (So You Can Keep it on Mute)

Sharethrough has announced the availability of Dynamic Video Captions product line to help advertisers increase message comprehension.

Technical Level

Behind Headlines: 180 Seconds in Ad Tech — New Partnerships & Privacy Developments

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about new partnerships, acquisitions and the latest privacy developments.

Technical Level

Google Was Always Going To Delay Third-party Cookies; But Treat It Like A Snooze Button & Not A Free Pass

Google is infamous for making announcements and delaying changes (1st party auction, ads.txt, GDPR enforcement and TCF adoption).

Technical Level

Behind Headlines: 180 Seconds in Ad Tech — Delayed Cookies & Investments

This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about the delay in the depreciation of third-party cookies.

Technical Level

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

Global ad exchange Sharethrough recently conducted research into video consumption behavior and the effects on comprehension.

Technical Level

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