Total Grams of CO₂ Compensated
Video Completion Rate
of Consumers Believe BMW Cares About the Environment
BMW's main objective was to promote their branded content series aiming to convince potential EV consumers of their leadership and commitment to the environment. By leveraging Sharethrough's Enhanced Video as their main format, they were able to deliver their message at scale, reach a qualified audience, while also overachieving their video completion rate. Delivering the campaign using Sharethrough GreenPMPs™ was the optimal solution to achieve their campaign objectives while also aligning with BMW’s overall commitment towards green initiatives by delivering a carbon-neutral campaign.
Adults 25-54, Interest in Sustainability, Smart Tech, and EVs
Increase Brand Awareness, Solidify Environmental Commitment, VCR
Running on Sharethrough GreenPMPsTM allowed BMW to measure and compensate for the carbon emissions that were generated by the campaign. They were able to compensate for a total of 685,535 grams of CO2, which was the equivalent of fully charging 89,000 smartphones or the carbon in 162,000 plastic grocery bags. The calculated emissions generated by the campaign were allocated to carbon removal projects such as direct air capture, carbon soil storage and reforestation. Furthermore, the creative itself also showcased a green icon, where users could click-through to learn more about the inner workings of how the advertising campaign was delivered through a carbon-neutral inventory supply path.
By adding Sharethrough’s Enhanced Video to their campaign and by running on GreenPMPs™, BMW overachieved on their brand metrics while delivering a carbon-neutral campaign.
The results revealed that partnering with Sharethrough and using Enhanced Video allowed BMW to reach a 82% video completion rate (overachieving their benchmarks by a whopping 26%). Additionally, a consumer survey following the Forces of Nature campaign resulted in 86% of viewers saying they believe that BMW cares about the environment, while 84% were left with a positive impression of BMW.
Thanks to running on GreenPMPs™, BMW ran a carbon-neutral campaign and demonstrated its commitment to becoming more sustainable at all levels of the organization, with advertising being one of them.