Sharethrough will curate a custom audience PMP to reach your key audiences. Sharethrough will leverage unique data inclusive of ComScore IAB digital data. Comscore digital interest data is a hybrid of behavioral and contextual data that curates inventory which over indexes against specific categories based on the user’s digital consumption patterns. Sharethrough will include segments relevant to Gamers.
Curated list of gaming sites optimized to align with your goals and KPIs.
Average time spent gaming soared from 2019 to 2021, from 12.7 to 16.5 hours per week, according to The NPD Group. Source: eMarketer
In 2022, eMarketer estimates that more than half (54.2%) of the US population will be digital gamers. Source: eMarketer
Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones. Source: eMarketer
With direct integrations in all major DSPs, buyers can access Sharethrough and benefit from immediately-increased performance and results by simply adding Sharethrough as a supply source — for display, video, and native.
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