Sharethrough & District M Have Announced That They Will Merge

Technical Level
February 9, 2021
Dan Greenberg
Today marks a new chapter as we announce that Sharethrough & District M have entered a definitive agreement to merge the two companies and become one of the leading independent omnichannel ad exchanges.

Combined with District M, we become one of the largest global ad exchanges, with direct connections to all major DSPs and 40,000 publisher websites and apps.

To our customers and partners who have joined our team on this mission to bring more respect and care to the digital advertising ecosystem — thank you. This mission to build a more human-centric advertising platform has gone from an optimistic vision to a reality in these past years, and today's announcement brings a bigger team and more scale to the table.  We are confident that as a combined company we can accelerate our roadmaps to move even faster towards that vision.

What does this mean for our clients and partners?


Advertisers/Agencies/Trading Desks


Today we sent the following note to the Sharethrough team, and we’re sharing it below with our partners and customers in the spirit of openness.



Today we announced that Sharethrough & District M have entered a definitive agreement to merge. Together, Sharethrough + District M is a scaled, profitable ad exchange designed for long term sustainability and exciting growth.

There are surely a bunch of questions — “Why are we making this move? Why now? Why with District M? What’s the plan? What does this mean for me?”

I want to take a moment to share why I’m excited about the merger with District M and what it means to double the size of the company overnight!

Since founding Sharethrough nearly 12 years ago, we have been working to shift the advertising paradigm towards an ecosystem underpinned by respect and care.

We know that when ads are designed for comprehension, they perform better for everyone in the supply chain.

We believe that taking a human-centric approach to advertising and monetization is the key to a sustainable path forward for the independent and accessible internet.

We have been at the forefront of this movement for years.  Today's announcement adds fuel to the fire and cements Sharethrough’s role in the continued development of this ecosystem.

What does this mean for the road ahead for the company?

Why are we doing this?

And why now?

Why District M?

What will change?

Let me close by saying this — I am committed to this company and to you all; Rob is committed to this company and to you all; Curt is committed to this company and to you all, and today’s announcement only cements that further.  

For 12 years, we have operated off of an unstated but clear principle: simply, to do the right thing.  

We’ve made plenty of hard decisions in the past 12 years, and through all of them, we have done what we believe is the right thing — for the team, for our customers and partners, for our investors, and for the industry.

Merging Sharethrough with District M is the right thing for our business, and we hope you share our excitement and energy.


Dan Greenberg

Cofounder & CEO, Sharethrough

Dan Greenberg

About the Author

Dan is the President of Sharethrough, overseeing market development and customer strategy. As the founding CEO of Sharethrough, Dan is a recognized leader in the industry and the Silicon Valley tech ecosystem, bringing together unique expertise in persuasive technology and native monetization. He is a regular speaker at advertising and technology conferences and contributing author for Forbes, AdAge, and TechCrunch and other industry publications.

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