Unlock Performance with CTV & Video Enhancements

Sharethrough products are built on human behavioral research studies, resulting in better performance for advertisers.

Discover Our Product Suite
• Dynamic Video Captions• CTV Dynamic QR Codes

Ready to See Your Brand In Action?

Request a demo and we'll send you a custom built creative showcasing your brand.

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It's Easy: Automatically Enhance Video Ads When You Target Sharethrough
Lead With High Performing Video—

Key Benefits of our CTV & Video Enhancements

Lift in Consumer Attention & Message Comprehension*

12% increase in attention with CTV Dynamic QR Codes.

50% lift in message comprehension with Dynamic Video Captions.

No Extra Costs for Advertisers

Access better performance without spending a dime. Enhancements are free with any CTV or Video spend on the Sharethrough Exchange (STX).

Simple & Automated Implementation

Automatically add QR Codes with custom branding and call-to-action options.

Automatically add human-verified captions to video ads.

* Sharethrough Research: “Understanding Consumer Behaviors During TV Commercial Breaks” December 2021
* Sharethrough Research: “Research Reveals Growth in Muted Videos & Captions Across All Screens” June 2021
Sharethrough Premium Technology Innovation—

Introducing our First-to-Market Opportunities

CTV Dynamic QR Codes

Our product automatically adds QR Codes within CTV ads when targeting Sharethrough Exchange.

Learn more

Dynamic Video Captions

Sharethrough Dynamic Video Captions are a feature where captions animate in the headline space where user’s attention is focused.

Learn more
In The Press—

A Product Suite That Has People Talking

Our exclusive video products have gained some attention in the press. See what they are saying in the articles below:

AdWeek logo
AdExchanger
The drum logo
Media post logo
Cynopsis logo
Media in canada ogo
Marketing drive logo
Advanced television logo
Rapid TV News logo
Martech logo
TV Tech
Street fight logo

Videos With Dynamic Captions Simply Perform Better

Maximize the Performance of Your Video Campaigns

Standard Video Ad

No context
Interrupted user experience
Low ad recall

Dynamic Captions

Better comprehension
Higher engagement
Better user experience
Optimized ad recall
56% comprehension
13% brand awareness
Request Demo
The Attention Problem With TV—

How Dynamic QR Codes Can Improve Attention & Effectiveness of Connected TV Ads

76%

of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:

76%

Take out
their phone

Switch the
channel

Leave
the room

Mute their
television

76%

The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.

76% Blue - pie graph
Case Study—

We Tested Commercials With and Without QR Codes on Real Consumers

The result? Consumers that watched a commercial with a QR Code were 12% more likely to pay attention.

Without QR Code
TV
With QR Code
TV
12%
Increase In Attention
Turnkey Activation—

Automatically Add QR Codes or Captions When You Target Sharethrough

No additional lift for ad buyers and integrated directly in all major DSPs.

Get Started

All This At No Additional Cost

Sharethrough believes enhancements like this only mutually benefit advertisers
and consumers, so we include them standard without any increase in CPMs.

Build Your CTV Ad—

CTV Dynamic QR Codes Enhancement Specs

Video File

Resolution
1080p Quality (HD preferred)
Format
VAST, .mov or .mp4

CTA

Sentence
Text copy, max 50 characters

Destination URL of the QR Code

Optional: click tracker

Sharethrough Icon outline SVG

Optional

Logo
Background color

Sharethrough & Equativ are Merging! Learn More →