Sharethrough products are built on human behavioral research studies, resulting in better performance for advertisers.
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12% increase in attention with CTV Dynamic QR Codes.
50% lift in message comprehension with Dynamic Video Captions.
Access better performance without spending a dime. Enhancements are free with any CTV or Video spend on the Sharethrough Exchange (STX).
Automatically add QR Codes with custom branding and call-to-action options.
Automatically add human-verified captions to video ads.
Our product automatically adds QR Codes within CTV ads when targeting Sharethrough Exchange.
Sharethrough Dynamic Video Captions are a feature where captions animate in the headline space where user’s attention is focused.
Our exclusive video products have gained some attention in the press. See what they are saying in the articles below:
Maximize the Performance of Your Video Campaigns
of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:
Take out
their phone
Switch the
channel
Leave
the room
Mute their
television
The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.
The result? Consumers that watched a commercial with a QR Code were 12% more likely to pay attention.
No additional lift for ad buyers and integrated directly in all major DSPs.
Sharethrough believes enhancements like this only mutually benefit advertisers
and consumers, so we include them standard without any increase in CPMs.
Resolution
1080p Quality (HD preferred)
Format
VAST, .mov or .mp4
Sentence
Text copy, max 50 characters
Optional: click tracker
Logo
Background color
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