New Product

Introducing CTV Dynamic QR Codes by Sharethrough

Our first-to-market product automatically adds QR Codes within CTV ads when targeting Sharethrough Exchange, generating a 12% increase in attention.

View Product Video →
12%
Increase In Attention*
It's Easy: Automatically Add QR Codes When You Target Sharethrough
Enhancement With Added Value—

Benefits of CTV Dynamic QR Codes

12% Increased Attention*

We've ran tests with real consumers with and without QR codes.

Performance Reporting

Provides a new level of performance reporting not available with standard TV or CTV ads.

Easy Implementation

Automatically add QR Codes with custom branding and call-to-action options.

No Extra Costs for Advertisers

Free with any CTV spend
on the Sharethrough
Exchange (STX).

* Sharethrough Research: “Understanding Consumer Behaviors During TV Commercial Breaks,” December 2021
The Attention Problem With TV—

How Dynamic QR Codes Can Improve Attention & Effectiveness of Connected TV Ads

76%

of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:

76%

Take out
their phone

Switch the
channel

Leave
the room

Mute their
television

76%

The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.

76% Blue - pie graph
In The Press—

A Product That Has People Talking

Our CTV Dynamic QR Codes product has gained a lot of attention in the press. See what people are saying in the articles below:

AdWeek logo
AdExchanger
The drum logo
Media post logo
Cynopsis logo
Media in canada ogo
Marketing drive logo
Advanced television logo
Rapid TV News logo
Martech logo
TV Tech
Street fight logo
Case Study—

We Tested Commercials With and Without QR Codes on Real Consumers

The result? Consumers that watched a commercial with a QR Code were 12% more likely to pay attention.

Without QR Code
TV
With QR Code
TV
12%
Increase In Attention
Backed By Research—

Shoppable TVs Have a Bright Future

60%

Of people have purchased a product using their phone, tablet or laptop right after watching an ad for it on TV.

58%

Of people said they would use their TV remote to purchase or get a coupon for the product they liked in a commercial.

"Scan Rate” reporting provides directional indication of the engagement and attention to the brand’s offering.
CTV Performance Reporting—

Finally, Some Performance Reporting for Connected TV Ads

CTV ads with our QR Code technology will provide brands with more performance reporting options, therefore allowing advertisers to better optimize their connected TV placements.

Talk to an expert →
Turnkey Activation—

It's Easy: Automatically Add QR Codes When You Target Sharethrough

No additional lift for ad buyers and integrated directly in all major DSPs.

Get Started →

Two Buyer Options

Automatic

Automatically add QR Codes to All CTV Ads on STX
• Sharethrough pulls the clickout URL directly from your VAST tag
• Creates a QR Code that appears on your CTV ads
• Sharethrough provides scan rate reporting

Automatic With Customization

Tell Sharethrough which creatives should have QR Codes with choice to customize:
• Destination URL
• Logo in QR Code
• Call to action text
• Background color
• Click tracker for scan rate measurement

All This At No Additional Cost

Sharethrough believes enhancements like this only mutually benefit advertisers and consumers, so we include them standard without any increase in CPMs.

Get Started →
Build Your Onwn Ads—

CTV Dynamic QR Codes Enhancement Specs

Video File

Resolution
1080p Quality (HD preferred)
Format
VAST, mov or .mp4

CTA

Sentence
Text copy, max 50 characters

Destination URL of the QR Code

Optional: click tracker

Sharethrough Icon outline SVG

Optional

Logo
Background color

Get In Touch—

Interested? Request A Demo

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sharethrough & Equativ are Merging! Learn More →