In the News

Sharethrough has made many news-worthy moves in recent years. The following is a collection of all the big stories that tell our tale of success, as well as upcoming events and sponsorships.

Featured News —

By Sharethrough

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March 14, 2023

Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in Digital Ad Industry

Sharethrough announces the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability.

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By Sharethrough

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March 6, 2023

Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

Global independent omnichannel ad exchange Sharethrough and Adelaide Metrics announce partnership to offer attention-based curated inventory.

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All News—

By Sharethrough

Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in Digital Ad Industry

Sharethrough announces the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability.

By Sharethrough

Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

Global independent omnichannel ad exchange Sharethrough and Adelaide Metrics announce partnership to offer attention-based curated inventory.

By Sharethrough

January 17, 2023

Sharethrough Appoints Former OMD CEO and Ad Net Zero Director of Coalition John Osborn as Lead Advisor

Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the appointment of John Osborn as Lead Advisor.

By Sharethrough

December 13, 2022

Sharethrough Ranked the Most Secure Supply-Side Platform by Confiant

Sharethrough ranks the most secure supply-side platform in Q3 2022 by ad tech security and threat intelligence solutions provider Confiant.

By Sharethrough

November 7, 2022

Sharethrough Study Reveals Affordability Remains the Most Important Factor This Holiday Season

Leading omnichannel ad exchange Sharethrough released a research study on 1,000 consumers and their Holiday shopping behavior.

By Sharethrough

November 2, 2022

Sharethrough Launches CTV Ad Enhancements to Drive Viewer Attention and Performance

Leading omnichannel ad exchange Sharethrough launches CTV Ad Enhancements including countdowns and sports tickers to improve attention.

By Sharethrough

Jean-François Côté, CEO of Sharethrough Awarded EY Quebec Entrepreneur Of The Year 2022 Title

Sharethrough announces the launch of its first Green Media Product, becoming the first SSP to offer net-zero emissions media to brands.

By Sharethrough

Sharethrough Launches its First Green Media Products in Partnership with Scope3

Sharethrough announces the launch of its first Green Media Product, becoming the first SSP to offer net-zero emissions media to brands.

By Sharethrough

Sharethrough Appoints First CMO to Spearhead Go-To-Market Strategy

Sharethrough announces the promotion of industry veteran Benoit Skinazi to Chief Marketing Officer to spearhead go-to-market strategy.

By Sharethrough

Sharethrough Opens London Office, Hires EMEA General Manager to Fuel European Expansion

Sharethrough announces the opening of its new office in London and the appointment of Richard Ottoy as General Manager, EMEA.

By Sharethrough

February 15, 2022

Sharethrough's CTV Dynamic QR Codes Increase Attention & Effectiveness of Video Ads

Sharethrough launches CTV Dynamic QR Codes, automatically enhanceing CTV performance reporting and increasing attention by 12%.

By Sharethrough

Sharethrough Announces New Appointments To Board of Directors

Paul Ross and Frantz Saintellemy have joined the board of directors, further elevating Sharethrough as one of the top ad exchanges.

By Sharethrough

Sharethrough Launches Dynamic Captions to Maximize Comprehension for Video Ads

Sharethrough's Dynamic Video Captions automatically adds human-verified captions to improve user experience and overall performance.

By Sharethrough

District M & Sharethrough Will Now Operate Under Sharethrough

With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today.

By Sharethrough

February 9, 2021

Sharethrough & District M Have Entered a Definitive Agreement to Merge

Today marks a new chapter in the story of District M and Sharethrough as the two companies enter a definitive merger agreement.

The Sharethrough Blog—

Industry Updates Worth Your Attention

Women's History Month: Taking Concrete Actions to Elevate Women in Ad Tech

We asked the women of Sharethrough about Womens History Month, what it means to them, and the challenges and opportunities available to women

Technical Level

7 Questions for Suzy Ryder, Chief Digital Officer of OMD UK, on Sustainability in Digital Advertising

Special guest Suzy Ryder, Chief Digital Officer of OMD UK, joins us for a candid discussion about sustainability in digital advertising.

Technical Level

How Advertisers can Maximize Attention Thanks to Sharethrough’s New Partnership with Adelaide

In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.

Technical Level

5 Key Factors for Publishers to Evaluate When Choosing their Supply Side Platform Partners

With over 30 existing SSPs how do publishers pick the best ad inventory monetization partners? We simplify the complex challenges into 5 factors.

Technical Level

Salsa, Sun, and Squad Goals: How Sharethrough's 2023 Kickoff Strengthened our Team Bonds

It's not every day that a company gets to pack their bags, leaving the office behind, and heading off to sunny Mexico...

Technical Level

5 Concerns ChatGPT and Advertising AI Need to Address

While there are many possible use cases for ChatGPT and other AI, there are some potential concerns with the methodology to consider.

Technical Level

5 Ways That ChatGPT and AI Can Help Advertisers

In this post, we cover 5 different use cases for ChatGPT and artificial intelligence (AI) to help advertisers now, and in the future.

Technical Level

9 Ways To Innovate With Video Ads On CTV

In this post, we cover what advertisers can do to maximize the performance of their video ad campaigns and return viewers’ attention to CTV.

Technical Level

Stacy Parkinson

Why Sharethrough Enables Employees to Work From Anywhere

Workplace flexibility has become a major discussion point in the world of post-covid work. Learn about Sharethrough's Work From Anywhere Program.

Technical Level

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