[Video] 7 Ad Tech Predictions for 2022: CTV, Addressability & the Metaverse

3
at
3
minutes
Technical Level
January 6, 2022
3
minutes
Technical Level
January 6, 2022
Sharethrough
Contributing Authors & Industry Leaders
What a year it's been. 2021 summoned a whirlwind of events and emotions that left many people asking what the future holds for ad tech and whether this new year will be 2022, or 2020 part 2. And so, we asked our leadership team a series of questions about memorable events, challenges and opportunities for ad tech, brands, publishers and advertisers, and other predictions for the future of work, AI, Connected TV and ad tech in 2022.

Featuring Jillian Kranz, SVP of Revenue, Dan Greenberg, President, Curt Larson, CPO, MariCate Reeves, VP of Supply, JF Cote, CEO, Natacha Brind'Amour, VP of People & Culture.

Part 1: What was the most memorable thing that happened in Ad Tech in 2021? 

In the video below, our leaders reflect on some of the incredible ad tech storylines from 2021. From Google pushing back its Chrome cookie policies to the explosion of mergers, acquisitions and IPO activity to the growth of CTV, 2021 gave us a looking-glass into the future of how people are going to use the internet.

Part 2: Ad Tech and Workplace Predictions for 2022 

In part 2, we start making predictions on what stories will dominate ad tech in 2022. Like how CTV ad infrastructure will progress and how we’ll potentially see stories from social media feeds make their way to CTV. 2022 will also be the year of applying, improving and innovating on cookieless solutions like contextual targeting and universal IDs. AI and machine learning will also progress to help ad tech solutions catch up to industry expectations. 

We also tackle predictions on how the ever-changing workplace will progress in 2022. Remote work is allowing people to be more decentralized but we need to find ways for people to organically interact with each other. Perhaps even virtual reality will lead the growing trend of co-presence in both work and life environments. 


Part 3: What are you most excited to deliver in 2022?

In part 3 we give a sneak peek into what we’re excited to deliver in 2022. We’re looking to improve the CTV ad experience with new solutions while continuing to bring more respectful and integrated advertising on the web and into connected TV. We’ll add new components to the employee journey that will enhance the overall experience and satisfaction of our employees. We’ll also be looking to expand these efforts into Europe. 


Part 4: Expectations and Opportunities for Ad Tech in 2022

In our final part of the series, the leadership team shares their expectations for ad tech. We’ll discuss how AI and machine learning will progress, how web 3.0 could be a community-based model of the internet, the biggest opportunities for publishers and advertisers to maximize their performance and explore some of the challenges that advertisers and ad tech are facing to grab a user’s attention in an increasingly connected and cookieless world.


What a year it's been. 2021 summoned a whirlwind of events and emotions that left many people asking what the future holds for ad tech and whether this new year will be 2022, or 2020 part 2. And so, we asked our leadership team a series of questions about memorable events, challenges and opportunities for ad tech, brands, publishers and advertisers, and other predictions for the future of work, AI, Connected TV and ad tech in 2022.

Featuring Jillian Kranz, SVP of Revenue, Dan Greenberg, President, Curt Larson, CPO, MariCate Reeves, VP of Supply, JF Cote, CEO, Natacha Brind'Amour, VP of People & Culture.

Part 1: What was the most memorable thing that happened in Ad Tech in 2021? 

In the video below, our leaders reflect on some of the incredible ad tech storylines from 2021. From Google pushing back its Chrome cookie policies to the explosion of mergers, acquisitions and IPO activity to the growth of CTV, 2021 gave us a looking-glass into the future of how people are going to use the internet.

Part 2: Ad Tech and Workplace Predictions for 2022 

In part 2, we start making predictions on what stories will dominate ad tech in 2022. Like how CTV ad infrastructure will progress and how we’ll potentially see stories from social media feeds make their way to CTV. 2022 will also be the year of applying, improving and innovating on cookieless solutions like contextual targeting and universal IDs. AI and machine learning will also progress to help ad tech solutions catch up to industry expectations. 

We also tackle predictions on how the ever-changing workplace will progress in 2022. Remote work is allowing people to be more decentralized but we need to find ways for people to organically interact with each other. Perhaps even virtual reality will lead the growing trend of co-presence in both work and life environments. 


Part 3: What are you most excited to deliver in 2022?

In part 3 we give a sneak peek into what we’re excited to deliver in 2022. We’re looking to improve the CTV ad experience with new solutions while continuing to bring more respectful and integrated advertising on the web and into connected TV. We’ll add new components to the employee journey that will enhance the overall experience and satisfaction of our employees. We’ll also be looking to expand these efforts into Europe. 


Part 4: Expectations and Opportunities for Ad Tech in 2022

In our final part of the series, the leadership team shares their expectations for ad tech. We’ll discuss how AI and machine learning will progress, how web 3.0 could be a community-based model of the internet, the biggest opportunities for publishers and advertisers to maximize their performance and explore some of the challenges that advertisers and ad tech are facing to grab a user’s attention in an increasingly connected and cookieless world.


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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

What a year it's been. 2021 summoned a whirlwind of events and emotions that left many people asking what the future holds for ad tech and whether this new year will be 2022, or 2020 part 2. And so, we asked our leadership team a series of questions about memorable events, challenges and opportunities for ad tech, brands, publishers and advertisers, and other predictions for the future of work, AI, Connected TV and ad tech in 2022.

Featuring Jillian Kranz, SVP of Revenue, Dan Greenberg, President, Curt Larson, CPO, MariCate Reeves, VP of Supply, JF Cote, CEO, Natacha Brind'Amour, VP of People & Culture.

Part 1: What was the most memorable thing that happened in Ad Tech in 2021? 

In the video below, our leaders reflect on some of the incredible ad tech storylines from 2021. From Google pushing back its Chrome cookie policies to the explosion of mergers, acquisitions and IPO activity to the growth of CTV, 2021 gave us a looking-glass into the future of how people are going to use the internet.

Part 2: Ad Tech and Workplace Predictions for 2022 

In part 2, we start making predictions on what stories will dominate ad tech in 2022. Like how CTV ad infrastructure will progress and how we’ll potentially see stories from social media feeds make their way to CTV. 2022 will also be the year of applying, improving and innovating on cookieless solutions like contextual targeting and universal IDs. AI and machine learning will also progress to help ad tech solutions catch up to industry expectations. 

We also tackle predictions on how the ever-changing workplace will progress in 2022. Remote work is allowing people to be more decentralized but we need to find ways for people to organically interact with each other. Perhaps even virtual reality will lead the growing trend of co-presence in both work and life environments. 


Part 3: What are you most excited to deliver in 2022?

In part 3 we give a sneak peek into what we’re excited to deliver in 2022. We’re looking to improve the CTV ad experience with new solutions while continuing to bring more respectful and integrated advertising on the web and into connected TV. We’ll add new components to the employee journey that will enhance the overall experience and satisfaction of our employees. We’ll also be looking to expand these efforts into Europe. 


Part 4: Expectations and Opportunities for Ad Tech in 2022

In our final part of the series, the leadership team shares their expectations for ad tech. We’ll discuss how AI and machine learning will progress, how web 3.0 could be a community-based model of the internet, the biggest opportunities for publishers and advertisers to maximize their performance and explore some of the challenges that advertisers and ad tech are facing to grab a user’s attention in an increasingly connected and cookieless world.


About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

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Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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