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This Week In Native: The 27 Hottest AdTech Startups Ranked, Plus Why Native Video Ads Are Heating Up

Buyers
2
minutes
Technical Level
May 21, 2015
2
minutes
May 21, 2015
Technical Level
Sharethrough
Contributing Authors & Industry Leaders

This week in native...

Find out which pre-IPO adtech startups Business Insider is putting on its hotlist (Sharethrough made the rankings), plus: video, video, video. Social and mobile video growth is exploding as more people watch Twitter videos and Pinterest launches Cinematic Pins.

Sharethrough Lands A Spot On Business Insider's List Of Hottest Pre-IPO Adtech Startups

Three of this year's hottest adtech startups are native ad companies and there are plenty of video and programmatic companies to keep an eye on.

For marketers, it can seem risky to put budget towards new advertising. However, with Business Insider's hotlist, you can mitigate some of that risk and be a leader in cutting edge digital marketing strategies.

90% of Twitter's Video Views Happen On Mobile

Twitter released an infographic with data on how users consume video on Twitter, which shows that 70% of users watch videos from their smartphone or tablet feeds.

For publishers and brands, it is important to understand how to engage with users in 'discovery' mode and how to offer value to consumers.

Consumers Are Hot On Video And It Is Easier Than Ever For Brands To Create Videos

Like Twitter, Facebook is another hot spot to discover videos. Our smartphones have made it easy for anyone, including businesses and marketers, to snap a video and post to audiences.

Take advantage of native video features on every platform, from Twitter, Facebook and Tumblr to Sharethrough — it's easy to post videos and measure success to inform your traditional media buys.

Pinterest's Take On Video Ads: The Cinematic Pin

While many social and advertising platforms are investing in autoplay video, Pinterest is putting its own spin on the idea with Cinematic Pins: pins that animate only when you interact. The experience of seeing a pin come alive only when you scroll feels very native and engaging.

The challenge for marketers with so many new, unique buying platforms is that repurposing existing creative — such as TV or YouTube ads — becomes less and less of an option. Each platform demands custom content to fit the audience and format. For Pinterest advertisers, there's the Pin Factory: a place where brands get guidance on building out custom pins.

Brand Content of The Week: GE's World In Motion

GE Partnered with Quartz to create an interactive hub for all of the brand's content hubs. It incorporates GE-created social media, articles, infographics and slideshows.

Native Stat of The Week: 90%

Almost all new mothers are Millennials and they have different consumer behaviors than their parents. Jeff Fromm, who wrote Millennials With Kids, recently told Mashable, "Millennial shoppers typically look for four things in brands, all else being equal: authenticity, meaningfulness, uniqueness and innovation."

To view the free infographic, fill the form below.

This week in native...

Find out which pre-IPO adtech startups Business Insider is putting on its hotlist (Sharethrough made the rankings), plus: video, video, video. Social and mobile video growth is exploding as more people watch Twitter videos and Pinterest launches Cinematic Pins.

Sharethrough Lands A Spot On Business Insider's List Of Hottest Pre-IPO Adtech Startups

Three of this year's hottest adtech startups are native ad companies and there are plenty of video and programmatic companies to keep an eye on.

For marketers, it can seem risky to put budget towards new advertising. However, with Business Insider's hotlist, you can mitigate some of that risk and be a leader in cutting edge digital marketing strategies.

90% of Twitter's Video Views Happen On Mobile

Twitter released an infographic with data on how users consume video on Twitter, which shows that 70% of users watch videos from their smartphone or tablet feeds.

For publishers and brands, it is important to understand how to engage with users in 'discovery' mode and how to offer value to consumers.

Consumers Are Hot On Video And It Is Easier Than Ever For Brands To Create Videos

Like Twitter, Facebook is another hot spot to discover videos. Our smartphones have made it easy for anyone, including businesses and marketers, to snap a video and post to audiences.

Take advantage of native video features on every platform, from Twitter, Facebook and Tumblr to Sharethrough — it's easy to post videos and measure success to inform your traditional media buys.

Pinterest's Take On Video Ads: The Cinematic Pin

While many social and advertising platforms are investing in autoplay video, Pinterest is putting its own spin on the idea with Cinematic Pins: pins that animate only when you interact. The experience of seeing a pin come alive only when you scroll feels very native and engaging.

The challenge for marketers with so many new, unique buying platforms is that repurposing existing creative — such as TV or YouTube ads — becomes less and less of an option. Each platform demands custom content to fit the audience and format. For Pinterest advertisers, there's the Pin Factory: a place where brands get guidance on building out custom pins.

Brand Content of The Week: GE's World In Motion

GE Partnered with Quartz to create an interactive hub for all of the brand's content hubs. It incorporates GE-created social media, articles, infographics and slideshows.

Native Stat of The Week: 90%

Almost all new mothers are Millennials and they have different consumer behaviors than their parents. Jeff Fromm, who wrote Millennials With Kids, recently told Mashable, "Millennial shoppers typically look for four things in brands, all else being equal: authenticity, meaningfulness, uniqueness and innovation."

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

This week in native...

Find out which pre-IPO adtech startups Business Insider is putting on its hotlist (Sharethrough made the rankings), plus: video, video, video. Social and mobile video growth is exploding as more people watch Twitter videos and Pinterest launches Cinematic Pins.

Sharethrough Lands A Spot On Business Insider's List Of Hottest Pre-IPO Adtech Startups

Three of this year's hottest adtech startups are native ad companies and there are plenty of video and programmatic companies to keep an eye on.

For marketers, it can seem risky to put budget towards new advertising. However, with Business Insider's hotlist, you can mitigate some of that risk and be a leader in cutting edge digital marketing strategies.

90% of Twitter's Video Views Happen On Mobile

Twitter released an infographic with data on how users consume video on Twitter, which shows that 70% of users watch videos from their smartphone or tablet feeds.

For publishers and brands, it is important to understand how to engage with users in 'discovery' mode and how to offer value to consumers.

Consumers Are Hot On Video And It Is Easier Than Ever For Brands To Create Videos

Like Twitter, Facebook is another hot spot to discover videos. Our smartphones have made it easy for anyone, including businesses and marketers, to snap a video and post to audiences.

Take advantage of native video features on every platform, from Twitter, Facebook and Tumblr to Sharethrough — it's easy to post videos and measure success to inform your traditional media buys.

Pinterest's Take On Video Ads: The Cinematic Pin

While many social and advertising platforms are investing in autoplay video, Pinterest is putting its own spin on the idea with Cinematic Pins: pins that animate only when you interact. The experience of seeing a pin come alive only when you scroll feels very native and engaging.

The challenge for marketers with so many new, unique buying platforms is that repurposing existing creative — such as TV or YouTube ads — becomes less and less of an option. Each platform demands custom content to fit the audience and format. For Pinterest advertisers, there's the Pin Factory: a place where brands get guidance on building out custom pins.

Brand Content of The Week: GE's World In Motion

GE Partnered with Quartz to create an interactive hub for all of the brand's content hubs. It incorporates GE-created social media, articles, infographics and slideshows.

Native Stat of The Week: 90%

Almost all new mothers are Millennials and they have different consumer behaviors than their parents. Jeff Fromm, who wrote Millennials With Kids, recently told Mashable, "Millennial shoppers typically look for four things in brands, all else being equal: authenticity, meaningfulness, uniqueness and innovation."

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

About the Author

Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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