Sharethrough Supply Now Available Directly In DV360

2
at
2
minutes
Technical Level
February 3, 2021
Frank Maguire
VP, Insights & Strategy
Ad buyers can now access Sharethrough’s banner, video and native inventory directly in Google’s DV360 who prioritized a direct integration with Sharethrough after seeing significant growth in advertiser demand for Sharethrough’s supply.

Demand for Sharethrough has grown across all DSPs due to the substantial campaign improvements advertisers see from the unique way Sharethrough auto-enhances every impression by rendering a higher-performing banner, video or native ad that dynamically fits into any placement on any site

The improved direct integration brings a few additional improvements to buyers including:

7x increase in scale

New data from the direct integration shows a 7x increase in match rates, which means advertisers targeting specific audience segments will have 7x more scale across what is already one of the largest independent exchanges in the market.

Improved win rates

The direct DV360 integration is also showing a 40% improvement in win rates, which further improves advertisers’ chances of reaching their audience at scale.

Improved workflow

Buyers can now simply select “Sharethrough” as an exchange for any of their banner, video or native campaigns and Sharethrough automatically applies the enhancement technology that helps the ads better fit in and improves performance.

To include the Sharethrough exchange for direct targeting in DV360, select "Sharethrough" from the Exchange tab at the Partner level. Full instructions available here.

For more information reach out to marketing@sharethrough.com.

Ad buyers can now access Sharethrough’s banner, video and native inventory directly in Google’s DV360 who prioritized a direct integration with Sharethrough after seeing significant growth in advertiser demand for Sharethrough’s supply.

Demand for Sharethrough has grown across all DSPs due to the substantial campaign improvements advertisers see from the unique way Sharethrough auto-enhances every impression by rendering a higher-performing banner, video or native ad that dynamically fits into any placement on any site

The improved direct integration brings a few additional improvements to buyers including:

7x increase in scale

New data from the direct integration shows a 7x increase in match rates, which means advertisers targeting specific audience segments will have 7x more scale across what is already one of the largest independent exchanges in the market.

Improved win rates

The direct DV360 integration is also showing a 40% improvement in win rates, which further improves advertisers’ chances of reaching their audience at scale.

Improved workflow

Buyers can now simply select “Sharethrough” as an exchange for any of their banner, video or native campaigns and Sharethrough automatically applies the enhancement technology that helps the ads better fit in and improves performance.

To include the Sharethrough exchange for direct targeting in DV360, select "Sharethrough" from the Exchange tab at the Partner level. Full instructions available here.

For more information reach out to marketing@sharethrough.com.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

Ad buyers can now access Sharethrough’s banner, video and native inventory directly in Google’s DV360 who prioritized a direct integration with Sharethrough after seeing significant growth in advertiser demand for Sharethrough’s supply.

Demand for Sharethrough has grown across all DSPs due to the substantial campaign improvements advertisers see from the unique way Sharethrough auto-enhances every impression by rendering a higher-performing banner, video or native ad that dynamically fits into any placement on any site

The improved direct integration brings a few additional improvements to buyers including:

7x increase in scale

New data from the direct integration shows a 7x increase in match rates, which means advertisers targeting specific audience segments will have 7x more scale across what is already one of the largest independent exchanges in the market.

Improved win rates

The direct DV360 integration is also showing a 40% improvement in win rates, which further improves advertisers’ chances of reaching their audience at scale.

Improved workflow

Buyers can now simply select “Sharethrough” as an exchange for any of their banner, video or native campaigns and Sharethrough automatically applies the enhancement technology that helps the ads better fit in and improves performance.

To include the Sharethrough exchange for direct targeting in DV360, select "Sharethrough" from the Exchange tab at the Partner level. Full instructions available here.

For more information reach out to marketing@sharethrough.com.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Frank Maguire
VP, Insights & Strategy

About the Author

Frank has spent over a decade at Sharethrough conducting research studies to better understand how humans respond to advertising and sharing strategies, insights and best practices that help brands and agencies adapt their unique advertising challenges to ever-evolving media consumption behaviors. He is a digital advertising industry veteran, beginning his career working for clients including Nestle, Pfizer and Wyndham on the agency side and then opening up and growing Sharethrough's East Coast headquarters inNYC.

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